Special Report: On harnessing the influence of green in travel to create competitive advantage and promote social responsibility. 

PhoCusWright is seeking participating companies to invest in and help shape research for a Special Report on the explosive growth of interest in the green lifestyle and how it is impacting travel. Utilizing a three-pronged approach, this research will survey travel suppliers, consumers and influencers (intermediaries, green organizations, carbon offset companies, DMOs, online companies) through various methods including in-depth interviews, and qualitative and quantitative surveys.

PhoCusWright's Going Green: The Business Impact of Environmental Awareness on Travel will get answers to tough questions that are top of mind in the industry, but where little research exists today.

BENEFIT FROM THIS NEW INTELLIGENCE
Understand how environmental concerns impact traveler values and purchasing behavior and what consumer trends and branding opportunities are shaping this new movement:

• Understand the size and strength of the green movement as it relates to consumer travel product purchase decisions.
• Hone green travel product and marketing messages to match consumer motivators.
• Understand the risk/reward of investing in new green product development.
• Prioritize green initiatives based on consumer value and demand.
• Craft strategies to incorporate the "right amount of green" for the target consumer.

As a participant in this report, you will have input into the probing questions we ask industry players. Be a part of this targeted, proprietary research at a much lower price point than would be possible with a custom research report. Participants will receive:

• Input into the consumer survey in an interactive process.
• Findings, analysis and recommendations delivered as an in-depth PowerPoint presentation.
• Analyst presentation via private two-hour Webinar, customized based on each participant's key points of interest and success factors as noted at beginning of study.
• Access to tabulated survey results from consumer survey.
• Branding and publicity rights.

Participants also receive a PDF copy of the summary report, Going Green: The Business Impact of Environmental Awareness on Travel, that can be shared internally and with clients and partners. This report will be produced as an additional output from the study (anticipated publication date: first quarter 2009).

PhoCusWright is one of the most quoted resources for information about the travel, tourism and hospitality marketplace. As the travel industry research authority on the evolving dynamics that influence how travelers, suppliers and intermediaries connect, PhoCusWright is often sought out by travel trade, business and consumer media outlets for information, data, analysis and quotes. www.phocuswright.com