5 Reasons Why You Should Be Using Video Marketing.
By Ralph Ruckman
Monday, 7th January 2008
Video marketing, as we know it is starting to revolutionize the way we view content on the Internet- With video sharing sites such as Yoube, Revver, and Break springing up clone sites daily, it is no wonder that people are looking to view video more than written content. Who is to blame them really? Video does not take as much concentration and focus when you are viewing it whereas you must concentrate reading text word for word.

Here are five reasons why you should be utilizing online video to drive traffic to your websites, products and affiliate products. There are tons of reasons why to use online video in your marketing and traffic building efforts, but take a look at it from a video sharing site traffic and search engine optimization point of view.

Reason 1. Video sites most likely are viewed as an authority site in Google. Such sites as Youtube, Revver and DailyMotion all sport respective Google page rank of 8, 7, and 7. With as this much importance, it only makes sense to have your videos shown on these sites, giving you a much better shot at a high search engine result.

Reason 2. In the case of Youtube, it is currently ranked on Alexa as the fourth most visited site on the Internet. The traffic alone within Youtube just from its users is enough to change the initial growth period of any website. You can literally have a brand new website getting enormous amounts of traffic just minutes after you upload a video with a link back to your site.

Reason 3. People love the idea of seeing whom they are dealing with. Whether you are a marketer or just a Webmaster, statistics show that video and a more personable appearance can dramatically increase conversions.

Reason 4. With the introduction of Googles Universal Search, the amount of videos being indexed and ranked is climbing at alarming rates. Google is aiming to provide a more comprehensive searching and information viewing experience for its search engine users, and videos with optimized titles are showing up in the free search engine ranking pages more and more each day.

Reason 5. Videos can be submitted to Social Bookmarking and NewSites such as Digg, Netscape, Reddit and Stumbleupon. With the amount of traffic these sites can potentially bring, you could literally turn a fresh website into a cash machine in a matter of days.

These are just a few reasons why video marketing is ripe for the picking. With the introduction of Web 2.0 sites and the rise of blogging and social media, the way people are viewing information online is changing. Pictures and videos are paving the way to how people will interpret websites and the material at which they are searching for.

If your in the Internet marketing or Webmaster monetization business, video is very cheap to come by. You can purchase a web cam, digital recorder and video editing software easily for $300-$400. With the dramatic increase in conversions that video provides this is a very wise decision and can easily fit into most budgets. 

Published with permission of: www.bestmanagementarticles.com
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