Our annual State of Distribution report is the hospitality industry’s most comprehensive commercial-performance benchmark, produced by HEDNA, RateGain and NYU’s Tisch Center of Hospitality.
Drawing on fresh surveys with 700+ hotel brands worldwide, the 2025 edition maps the intertwined realities of Sales & Marketing, Distribution and Revenue Management across every hotel segment.
What’s new this year?
- 2024 zeroed-in on geography—how commercial trends diverged by region.
- 2025 pivots to function—revealing how priorities, pain-points and tech adoption differ inside Distribution, Revenue, and Marketing teams.
Technology Adoption
Hotels prioritize tech that helps optimize revenue and distribution. Generative AI and analytics tools are low on the adoption scale for hotels across the board.
Get the full report here
What Is The State Of Distribution
The State of Distribution report is a comprehensive analysis designed to demystify these complexities, offering insights into current trends, future forecasts, and actionable strategies for optimizing distribution channels. This initiative, born from the collaboration between HEDNA, RateGain, and NYU, aims to bridge the gap between industry professionals and academic excellence, providing a data-driven foundation for enhancing guest experiences and driving success in the hospitality sector.
HEDNA is a global community of hospitality professionals, technology providers, educators, and consultants passionate about elevating the role of distribution. Through influence, collaboration, and networking, they elevate careers, harness new business opportunities, and drive the business of hospitality forward, together.
Through their global conferences, local networking events and industry working groups, they help stakeholders appreciate the nuances of today’s technologies, gauge the impact of today’s trends, and prepare for the challenges of tomorrow.
