Google’s launched an update to its 'Trending Now' tool, an element of Google Trends, which provides insight into the search terms that are seeing notable increases in search volume.
That could assist in your ad campaign and SEO planning, with more data on terms related to your region, industry, etc.
As you can see in this example screen, Trending Now has an updated format, which showcases more insight into each trend, including how long the topic has been trending for, total search volume, and more.
You can hover over any of the listed terms to get a quick trend overview chart, or you can tap to expand a more specific breakdown, including search volume and relevant links.
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