Wine was the Lure; 'Hotels Without Strangers' is the Vision for Howard Ho
By Yeoh Siew Hoon
Monday, 8th July 2024

How Japan’s Section L uses tech and talent to create “fellowship among guests” at its apartment-hotels.

Howard Ho: “The long-term focus of our digital experience will be to guide our guests toward each other, creating opportunities for shared experiences, trip recommendations, neighborhood exploration, etc. Basically, a social network within our hotels where customers can easily contribute to each other’s trips, and harvest the deep crowd intelligence of fellow travellers.”

When Howard Ho was 18 and deciding which university to apply to, he chose hotel school “because I learned that I could take a wines course and drink wine in class every Friday, even before turning 21. That’s a big sell for an 18-year-old,” said the Taiwan-born hotelier.

Fortunately, it all worked out. “I do consider myself lucky because, within the first semester, I knew that I was in the right place. I loved learning about how hotels work, loved learning everything from hotel design, menu engineering to revenue management, brand strategy."

"Spending four years focused on hotels gave me a very grounded business education and most importantly, I loved spending time with fellow hoteliers in and outside of school. The camaraderie among hoteliers has kept me in this industry for the last 20 years.”

Today, Ho is the CEO of Section L, a new-breed Japanese hospitality brand focused on apartment-style accommodation, a company he founded in 2020 with three co-founders. They opened their first apartment-hotel, Section L Ginza East, in July 2020 and have since grown to a total of nine locations across Tokyo. By the end of 2023, they had hosted more than 100,000 guests.

Read the full story here

Global Brand Awareness & Marketing Tools at 4Hoteliers.com ...[Click for More]
 Latest News  (Click title to read article)

 Latest Articles  (Click title to read)

 Most Read Articles  (Click title to read)

~ Important Notice ~
Articles appearing on 4Hoteliers contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.
© Copyright 4Hoteliers 2001-2024 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here
Use of this web site is subject to our
terms & conditions of service and privacy policy