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Global eNewsletter of July 01, 2024 4Hoteliers.com ~ Click title to read the article Monday, 1st July 2024
Hyatt acquires the me and all hotels brand, KKR acquires multifamily real estate and more...
Hyatt acquires the me and all hotels brand Monday, 1st July 2024
Builds on strategic collaboration with German Lindner Hotel Group, with plans to increase footprint of fast-growing upscale brand me and all hotels as part of Hyatt’s lifestyle portfolio.
This move builds on the successful strategic collaboration that Hyatt and Lindner entered into in 2022, which significantly increased Hyatt’s brand footprint in Germany and Europe >> KKR acquires multifamily real estate: Seizing opportunities in a challenging market 1 Jul 2024 : In a major move, KKR has purchased a portfolio of 18 multifamily real estate assets worth approximately $2 billion from Quarterra Multifamily >> Canadian hotels show highest performance since September 2023 1 Jul 2024 : Canada’s hotel industry recorded its highest performance levels in eight months >> Education and diversification recognized as key to future of tourism in Asia and the Pacific 30 Jun 2024 : According to UN Tourism’s data, the sector is experiencing a rapid recovery in Asia and the Pacific, with arrivals reaching 82% of pre-pandemic levels in the first quarter of 2024, boosted by the re-opening of many destinations throughout 2023 >> HIGHLIGHT ARTICLE
The Case for Brand Marketing in Challenging Times Monday, 1st July 2024
While the tension between brand building and performance marketing is common industry fodder, the debate always intensifies during volatile economic conditions.
In the last six months, headlines heralding shorter CMO tenures along with exponentially greater responsibilities have reached a fever pitch. Marketers are under pressure to steer the brand to drive growth in the face of seismic consumer shifts, channel fragmentation and tech disruption.
With the increased pressure for revenue comes cost cutting, and brand marketing is often the first place to feel the axe >> Encouraging Employees to Invest in the Environment As the carbon footprint of the hospitality and tourism industry continues to grow, increasing attention is being paid to how employees can help mitigate the industry’s environmental impact >>
In case you've missed it: Global eNewsletter of June 28, 2024 Strong growth in 2024 for international visitor arrivals into Asia Pacific, Holiday Inn Express brand launches in Egypt and more >>
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