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Global eNewsletter of January 23, 2024
4Hoteliers.com ~ Click title to read the article
Tuesday, 23rd January 2024
 

US hotel outlook 2024: Moving steadily forward, Hotel pipeline down for most of the world at the end of 2023 and more...

US hotel outlook 2024: Moving steadily forward
Tuesday, 23rd January 2024

With inflation decelerating, fears of a recession receding, and supply growth muted, the overall outlook for the hotel sector is one of modest, steady growth. Demand should continue to grow, supported by accelerating improvement in the group segment, which is the brightest component of the current outlook.

Inbound international travel should also increase, offsetting the modest erosion in domestic leisure demand that is expected to continue in 2024 >>

Hotel pipeline down for most of the world at the end of 2023
23 Jan 2024 : With substantial volume in the planning phases, the Americas was the only world region to show an increase in overall hotel pipeline activity >>

European hotel transactions news
23 Jan 2024 : Hotel news and transactions from around the European region: Fattal enters French market with Hotel Prélude Opéra Paris acquisition, Hotusa acquires Hotel San Anton in Granada and more >>

France to keep its crown as most popular destination for international visitors
23 Jan 2024 : New data shows arrivals on brink of sector high with seat capacity to surpass pre-pandemic levels and Nice surges as a key destination >>

HIGHLIGHT ARTICLE

Can ChatGPT Teplace Human-Created Hotel Marketing Content?
Tuesday, 23rd January 2024

Any marketing content that describes your product - in this case your hotel - must be original, authentic, enticing and believable.

Your marketing content should tell a consistent "story" about your hotel’s value proposition and brand, and inspire travelers to consider and eventually book your property. This is marketing 101.

This rule applies to your website copy and descriptions, OTA and directory listings, social media posts, digital marketing messaging, etc. >>

It’s Not A Dining Outlet, It’s An Experience
Many hotels still treat their restaurants and bars as extensions of their lodging. Because they prioritize rooms first, the dining experience naturally becomes an afterthought. And that doesn't make a great foundation for creating a memorable dining experience or a successful restaurant >>

In case you've missed it: Global eNews of January 22, 2024
Mandarin Oriental debuts in Saudi Arabia, Cities with the highest growth potential for spending and more >>

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