4Hoteliers
SEARCH
SHARE THIS PAGE
NEWSLETTERS
CONTACT US
SUBMIT CONTENT
ADVERTISING
Cybersecurity Threats and How PR Can Help Mitigate Them in 2024
By Mara Bolay
Thursday, 4th January 2024
 

The latest findings from the German Federal Office for Information Security (BSI) paint a worrying picture of the cybersecurity situation in Germany.

Ransomware attacks dominate, and the increasing professionalisation of attackers, and a growing number of security vulnerabilities, are exacerbating the situation. Every day, the BSI records an average of 70 new security vulnerabilities of which 50% are classified as high or critical.

Germany is not alone – DDoS attacks are on the rise worldwide, while ransomware and cyber espionage with political and social influence are also serious threats.

The growing professionalism of attackers is underlined by the targeted use of artificial intelligence (AI) tools. Attackers sometimes use AI to make their attacks more effective and targeted, for example by using victim analyses to help identify gateways and vulnerabilities.

Once these have been verified, the effectiveness of individual attacks is tested through trial and error. DDoS attacks have modernised significantly in recent years and the critical threshold that can cause systems to collapse completely is now reached faster.

All of which means that AI makes DDoS a constantly growing threat to networks and applications by making attacks more effective.

Outlook for 2024: the role of PR in cybersecurity

In light of these worrying developments, the question arises as to how the cybersecurity industry will respond in 2024. A key element will undoubtedly be communication, both in response to potential attacks and as a preventative measure to raise public and corporate cybersecurity awareness.

PR can play a crucial role in three areas in preventing and adding visibility to these attacks.

Create visibility

In such a fast-changing industry, it is crucial to create visibility of risks, potential threats and also attacks and problems. Cybersecurity PR plays a central role in informing the public about current threats, possible security measures and best practices. Companies should proactively report on their cybersecurity measures to build trust and raise awareness of the risks.

Clear communication in the event of a crisis

In the event of a cyberattack, clear and transparent crisis communications are crucial. PR strategies must aim to minimise the impact of an attack and restore the trust of those affected. Fast, accurate and accessible information is essential to prevent speculation and uncertainty.

Prevention through education

Preventative PR measures are just as important as response strategies. Companies and organisations should continually communicate security best practices, provide training and educate on emerging threats. Through proactive communication, potential vulnerabilities can be identified and remedied before they are exploited by attackers.

Overall, an effective PR strategy is important as organisations strive to address their cybersecurity challenges in 2024. Clear and transparent communication, both in prevention and response to attacks, will be crucial to boosting public confidence and maintaining cyber resilience.

Mara Bolay: During my political science studies in Heidelberg and Munich I was able to gain experience in various areas. It quickly became clear that the communication aspect of my various tasks was particularly exciting for me. I decided to deepen my knowledge with an additional qualification in intercultural communication. At Finn Partners I can now put my theoretical learnings into practise.

Volunteering for a year in Nicaragua and semesters abroad in Italy and Finland made me realize that I feel most comfortable in an international environment. Finn Partners combines international clients from all corners of the world with an enjoyable working atmosphere in the Bavarian capital.

www.finnpartners.com

Brand Awareness - Online Marketing at 4Hoteliers.com ...[Click for More]
 Latest News  (Click title to read article)




 Latest Articles  (Click title to read)




 Most Read Articles  (Click title to read)




~ Important Notice ~
Articles appearing on 4Hoteliers contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.
© Copyright 4Hoteliers 2001-2025 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here
Use of this web site is subject to our
terms & conditions of service and privacy policy