I am a firm believer that a hotel is more than a place for providing temporary sleeping quarters.

It is time to analyze, identify, diversify and maximize the revenue opportunities and adopt a total revenue management strategy and culture at the property.

To begin with, any hotel has numerous untapped, quite often significant revenue opportunities from:

1. Core “hotel” ancillary products:

These products are primarily around upselling, upgrading and cross-selling the property’s core amenities: better rooms, suites, spa services, F&B (Interested in our Caribbean Buffet tonight?), early check-ins, late check-outs, sale of guest stay-enhancing services/products like champagne for special occasions, romantic stay decorations, etc.

2. Making your property the “hero of the destination”:

Hoteliers know their destination, local attractions and happening, and places of interest better than anybody else. This is where hoteliers can truly outwit the OTAsand provide real value to their customers.

Selling city passes/tickets to local museums, theaters, theme parks, activities and attractions and bundling the above in hotel packages is a must for any hotelier!

Max Starkov
Hospitality & Online Travel Tech Consultant & Strategist

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