What Consumers want next from the paper and packaging industry, balancing opportunities and trade-offs to reimagine packaging for sustainability.
Fast-moving consumer goods companies have transformed packaging to achieve circularity targets while reducing greenhouse gas (GHG) emissions.
- Leading consumer goods companies focus on best practices, legislation, infrastructure, consumers and retailers, and technology.
- This approach helped one global beauty company pinpoint ways to use 20% less packaging and consequently reduce GHG emissions by more than 40% by 2030.
The environmental challenge of packaging waste has exploded, with governments, regulators, consumers, shareholders, employees, and society at large putting immense pressure on brands to address the unintended consequences of their current linear packaging system.
Going forward, we expect to see a further acceleration of pressure on packaged goods companies. In parallel, reuse and refill may be legally mandated (as we are starting to see in France and other markets). Standardized packaging may also become the norm, and certain polymers, additives, and pigments may be banned.
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This chapter expands upon the existing Bain Brief “A Roadmap for Sustainable Packaging in Consumer Goods” (published September 2022). This article is part of Bain’s 2023 Paper & Packaging Report