Finding and appealing to travelers online means getting to know them—their preferences, habits, and how these might change in the moment.
Searching and booking travel no longer follows traditional paths. Travelers show intent at any time and any place.
To add an additional layer of complexity, travelers have developed higher expectations for their digital travel experiences, craving personalized and compelling content—without sacrificing privacy.
How Hotel Brands Are Using First-Party Data to Drive Revenue & Build Stronger Relationships
What’s in the Report:
In How Hotel Brands Are Using First-Party Data to Drive Revenue and Build Stronger Relationships, you will learn about:
- How first-party data is solving the challenges hotel marketers face.
- How hotel marketers around the world are implementing first-party data.
- How first-party data improves campaign effectiveness and exceeds marketing objectives.
- How marketing partners like Sojern can enrich your first-party data.
We partnered with Benchmark Research Partners to survey hotel marketers about their first-party data strategies.
- 81% of respondents saw a lift in revenue after implementing their first-party data programs.
- 57% of respondents saw a lift in guest satisfaction at their properties after implementing their first-party data programs.
- 76% of our respondents saw an increase in campaign performance.
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