Rotana announces new brand at ATM 2022, Melia presents its new TikTok channel and more...

Rotana announces new brand at ATM 2022
Thursday, 12th May 2022

Eyeing global expansion, the new brand allows Rotana to tap into additional international markets. Rotana launched its newest brand, Edge by Rotana at the Arabian Travel Market (ATM) 2022.

It is a collection of independent hotels that retain their unique branding and individual characteristics, but through connecting seamlessly and cost effectively to Rotana’s management and commercial systems, are able to substantially accelerate financial performance >>

Melia presents its new TikTok channel as part of its digital positioning and content amplification strategy
12 May 2022 : The hotel company makes its debut on the site together with the influencer Marcos Toscani, who has been named Meliá TikTok Luxury Expert and will tour the company's most spectacular hotels >>

Swiss-Belhotel announces the opening of its first Māua branded hotel
12 May 2022 : With the debut of Māua Nusa Penida, Indonesia is now home to 75 properties under the Swiss-Belhotel International group >>

Minor continues to grow footprint in MENA in 2022
12 May 2022 : Having already launched two new properties in the region to date this year – an Anantara in the UAE and an Avani in Oman, the group will add four further new-build properties within the Middle East during 2022 >>

EMEA capital markets snapshot - Q1, 2022
12 May 2022 : Q1, 2022 was dealt a devastating shock by Russia’s invasion of Ukraine - despite this, market resilience and historically high levels of dry powder continued to support investor interest in commercial real estate in Europe, the Middle East and Africa >>

HIGHLIGHT ARTICLE

Are Sustainability and Growth Compatible in Air Travel Today?
Thursday, 12th May 2022

Operating on reduced margins and with an ambitious carbon net-zero goal by 2050 to achieve, can the industry feasibly ensure its success and long-term growth post-pandemic?

The current turbulent economic environment is undoubtedly adding fresh challenges for aviation, an industry still recovering from the devastating impacts of COVID-19.

We believe that growth and an environmentally sustainable industry are not mutually exclusive, but to achieve both, we need to start now >>

How to Diversify Revenues at Your Hotel?
I am a firm believer that a hotel is more than a place for providing temporary sleeping quarters and in the post-pandemic era, it is time to analyze, identify, diversify and maximize the revenue opportunities and adopt a total revenue management strategy and culture at the property >>

In case you've missed it: Global eNewsletter of May 11, 2022
Accor adds legendary Queen Elizabeth 2 to its portfolio in Dubai, Australian Grand Prix drove Melbourne hotel rates and more >>