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Global eNewsletter of November 23, 2021
4Hoteliers.com ~ Click title to read the article
Tuesday, 23rd November 2021
 

Shangri-La celebrates 50th anniversary, Global Hotel Alliance launches DISCOVERY Dollars and more...

Shangri-La celebrates 50th anniversary
Tuesday, 23rd November 2021

As the brand marks its 50th anniversary, it celebrates its ties to the region with a new campaign by honouring the passion and values that have driven the brand’s evolution and the rise of Asia through the stories of those who have lived this transformation.

The campaign kicks off with a new short film series spotlighting a new generation of Asian pioneers >>

Global Hotel Alliance launches DISCOVERY Dollars
23 Nov 2021 : The countdown has begun as we approach our big relaunch of GHA DISCOVERY in early December! >>

Hotel Indigo opens second hotel in France
23 Nov 2021 : Leading boutique and lifestyle brand Hotel Indigo, has just opened Hotel Indigo Cagnes-sur-Mer, the brand’s first hotel on the French Riviera, growing its footprint in the market >>

News from around Asia Pacific
23 Nov 2021 : Hotel industry and travel news from around the Asia Pacific region: CitizenM Hotel raises USD 1B for future expansion, Singapore Tourism and Korea Tourism partners and more >>

Trip.com Group and Wyndham sign global agreement
23 Nov 2021 : 9,000 hotels by Wyndham to land on Trip-com Group's platforms, boosting global distribution and leveraging innovative livestreaming capabilities for specific markets >>

HIGHLIGHT ARTICLE

Market Validation: The One Step You Can't Afford to Skip
Tuesday, 23rd November 2021

Market validation helps determine whether the market and/or customer segment you’ve decided to target will be receptive to your solution.

It’s not about convincing someone to buy and teeing up the transaction–that is a closed sale. It’s about verifying that your solution addresses the needs and wants and that people in the target market are willing and ready to buy your solution >>

How Trade Can Help Speed Asias Economic Recovery
Trade has historically been a powerful driver of economic growth and poverty alleviation in Asia, though the momentum of lowering trade barriers has slowed in recent years A renewed push to liberalize trade can invigorate durable growth and minimize post-pandemic scarring >>

Global eNewsletter of November 22, 2021
Insight Report: Six trends on China's Next-Gen luxury travel preferences, light at the end of the tunnel and more >>

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