Global Newsletter of September 16, 2021
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Thursday, 16th September 2021

Staycations – A trend that’s here to stay?, support for introduction of vaccine passports and brand loyalty supersedes channel loyalty.

Staycations – A trend that’s here to stay?
Thursday, 16th September 2021

Staycations allowed people to escape their daily routines post the many lockdowns, while also helping the hotel industry in weathering the COVID-storm when demand from all other customer groups came to a halt.

Furthermore, with the rise of work-from-home and e-schooling, many people were able to enjoy staycations without taking long leaves. In the past year, everyone from homestay and vacation rental owners to hoteliers with properties in a variety of categories has tried to capitalize on this trend to generate revenue >>

Thailand signs MoU on carbon neutral tourism
16 Sep 2021 : Eight partner organisations from three key ministries and the private sector among those aiming for net zero emissions in tourism >>

Marriott opens its' eight W in China
16 Sep 2021 : W Hotels Worldwide, part of Marriott International, is set to light up the capital and largest city in Hunan province, China, with the opening of W Changsha >>

Nearly 75% support international vaccine passports
16 Sep 2021 : 70% of all travellers support international vaccine passports; 56% of unvaccinated travellers won’t get vaccinated even if it were required to travel >>

Kempinski Group confirms CEOs mandate
15 Sep 2021 : The Supervisory Board has resolved on an early extension of Bernold Schroeder’s mandate as Chairman of the Management Board of Kempinski AG and confirmed his role as Chief Executive Officer of the Kempinski Group >>


What Will Determine, Reshape, and Revitalise the Future of Our Business? Part 1 of 2
Thursday, 16th September 2021

Exclusive Feature by Giovanni Angelini: New waves of consumer demands and preferences, stronger competitors, and investor expectations are bringing about unprecedented changes in the way business is being conducted.

As more companies seek to pivot amidst the challenges, how can we rethink and strategise to ensure we turn this period of uncertainty and volatility into a brighter future? >>

Brand Loyalty Supersedes Channel Loyalty
In the hospitality industry today, convenience is everything. Given the events of the last year, there’s no reason for hoteliers to prefer their customers come to them exclusively through their own channels.

Instead, hoteliers should accept that customers have their own preferred channels and realize that customers can show brand loyalty without channel loyalty >>

In case you've missed it: Global eNews of September 15, 2021
The Relentless Rise of Branded Residences, Pan Pacific opens in London and how to set hotel sales team goals and KPIs with unpredictable demand >>

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