Promoting 'Brand Africa' to realize the continent’s tourism potential and what Booking-com was doing to gain market share while we were all in lockdown.

Promoting 'Brand Africa' to realize the continent’s tourism potential
Thursday, 1st July 2021

UNWTO’s African Member States will work together to establish a new narrative for tourism across the continent.

To better realize tourism’s potential to drive recovery, UNWTO and its Members will also work with the African Union and the private sector to promote the continent to new global audiences through positive, people-centred storytelling and effective branding >>

Probably the most unusual hotel rooms in the world
1 Jul 2021 : Steigenberger, H Rewards and tinyBE are offering overnight stays in habitable sculptures located at the very heart of Metzlerpark in Frankfurt’s Museum District / International art scene descends on Frankfurt >>

Meliá opens Frankfurt City
1 Jul 2021 : The Meliá Hotels & Resorts brand makes its debut in this modern metropolis with a 431-room design hotel that reflects the contemporary and cosmopolitan lifestyle of the city >>

The Langham, Boston re-opens after a two-year renovation
1 Jul 2021 : New American classic hotel opens with fully renovated guest rooms and suites, a grand new ballroom, and an exciting new destination bar and Italian restaurant >>

HIGHLIGHT ARTICLE

What Booking.com Was Doing to Gain Market Share While We Were All in Lockdown
Thursday, 1st July 2021

During the pandemic, many hotels have seen their direct sales grow exponentially within their channel mix. Meanwhile, on the sly, Booking.com has also managed to increase its share with almost no resistance.

Given the current situation, where many channels are still not appearing and we don’t know if they will be activated this season, Booking.com has become the basket where most of your distribution eggs are stored >>

Say Goodbye to Low Hotel Guest Service Scores
Do you know what a hotel’s greatest marketing tool is? Hint: It’s not advertisements, it’s the guests! >>

The Future of Independent Hotels
Why some travelers will go the extra mile for a unique hotel experience >>

In case you've missed it: Global eNews of June 30, 2021
Marriott International opens 70th property in Japan, Israel asks hotels to lower rates and examining the vaccine’s impact on leisure travel demand >>