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Global Newsletter: April 02, 2021
4Hoteliers.com ~ Click title to read the article
Friday, 2nd April 2021
 

WTTC: swift action could see lost jobs and GDP contribution return by 2022 and rules to engage the new digital customer.

WTTC: swift action could see lost jobs and GDP contribution return by 2022
Friday, 2nd April 2021

The World Travel & Tourism Council’s annual Economic Impact Report (EIR) reveals the full devastating impact of COVID-19 had on the global Travel & Tourism sector last year, which suffered a massive loss of almost US$4.5 trillion.

The annual EIR from the World Travel & Tourism Council (WTTC), which represents the global Travel & Tourism private sector, shows the sector’s contribution to GDP dropped a staggering 49.1%, this compared to the overall global economy which dropped by just 3.7% last year >>

Virgin Hotels signs Glasgow, Scotland
2 Apr 2021 : Expected to open in 2022, Virgin Hotels Glasgow will be the brand's second Scottish hotel to be signed and will be managed by Virgin Hotels >>

Emirates to operate flight marking UAE vaccination milestone
2 Apr 2021 : A380 flight to carry fully vaccinated crew and passengers onboard and flyers to experience Emirates’ newest A380 cabins and latest on-ground technologies that enable a smooth and speedy journey through the airport >>

Roger Federer becomes brand ambassador for the destination of Switzerland
30 Mar 2021 : Roger Federer teams up with Switzerland Tourism, and after years of positively representing Switzerland through his sporting excellence and friendly, down-to-earth manner, Roger Federer has now become an official brand ambassador for the destination of Switzerland >>

HIGHLIGHT ARTICLE

Five Rules to Engage the New Digital Customer
Friday, 2nd April 2021

IF you haven’t figured it out already, here is your new customer: digital, unpredictable and easy to lose, and more powerful. And this new customer is changing how companies work and compete >>

Get to Know Your Customer Day
It’s been years since I’ve written about Get to Know Your Customer Day, but recently, however, I’ve been asked what it’s all about, so I thought it was time to bring it up again >>

Slow-Healing Scars: The Pandemics Legacy
Recessions wreak havoc and the damage is often long-lived: Businesses shut down, investment spending is cut, and people out of work can lose skills and motivation as the months stretch on >>

In case you've missed it: Global eNews of April 01, 2021
TUMI debuts collection inspired by McLaren, Trip.com Group unveils travel marketing hub and event marketing guide 2021: tips, ideas & tools >>

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