TUMI debuts collection inspired by McLaren, Trip-com Group unveils travel marketing hub and event marketing guide 2021: tips, ideas & tools.

TUMI debuts collection inspired by McLaren
Thursday, 1st April 2021

TUMI unveils its new collection designed and developed in partnership with luxury supercar maker and Formula 1 team, McLaren.

The two brands share a common vision: From automotive to sports, TUMI is inspired by the world's most innovative industries. For McLaren—a renowned global leader in embedding cutting-edge technology into products with a clear design aesthetic—travel and lifestyle are integral >>

Hotelbeds signs partnership with Lausanne Tourism
1 Apr 2021 : Hotelbeds strongly believes in the potential of Lausanne as a top destination which is why it has partnered with the tourism board to help them reach 400 agents from five different European source markets identified to take part in the virtual series >>

Trip.com Group unveils travel marketing hub to empower
1 Apr 2021 : Trip.com Group unveils plans to boost its content ecosystem and partner marketing capabilities with the launch of its new travel marketing hub, Star Store, designed to allow suppliers to expand and enhance their marketing activities on its platforms >>

Hyatt announces significant brand expansion plans in India
1 Apr 2021 : Hyatt expects to grow its Indian brand portfolio by more than 70% through 2023, with six new hotels set to open in 2021 across the Hyatt Regency and Hyatt Place brands >>

Is your hotel taking initiatives on ocean conservation?
30 Mar 2021 : 4Hoteliers is working together with Sciaena (an ocean conservation NGO) to understand your experiences, your challenges, and the opportunities from ocean conservation initiatives in your business >>

HIGHLIGHT ARTICLE

Event Marketing Guide 2021: Tips, Ideas & Tools
Thursday, 1st April 2021

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms.

What’s undeniable? When it comes to events, whether they be in-person, virtual, or hybrid, promotion is key >>

Designing a Hybrid Work Model That Works for (Almost) Everyone
'Keeping employees safe was, of course, our #1 principle when we began devising our return-to-office plan >>

Are Local Residents the New Tourism Ambassadors?
Building a brand for a destination is an effective way of attracting tourists, but destination marketers rarely consider the needs of residents – the biggest and potentially most influential group of stakeholders in any destination >>

In case you've missed it: Global eNews of March 31, 2021
Tourism fairs still hampered by the virus, WorldHotels launches Crafted Collection, ocean conservation initiatives and ground zero and your brand's image >>