Imagery is one of the most important elements of a hotel website, and there’s more to it than meets the eye.

In order for hotel photography to be truly effective in engaging guests throughout the travel planning journey, it needs to reflect the brand story and visually communicate the experience that guests can expect during their stay.

In this whitepaper we’ll cover:

• Tips for Shooting Web Photos: When developing photography for responsive hotel websites, hoteliers need to consider how images will render from a technical standpoint. For example, in order to ensure that an image’s focal point is not cropped out on different devices, it is recommended to shoot with the subject matter centered in the frame.

• Recommendations for Property Shots: In addition to the standard property shots such as exterior and accommodation shots, a hotel’s website should include lifestyle images with people that reflect the hotel’s target audience.

• Recommendations for Videos: With proper use and consideration, video has the ability to trigger emotion, strengthen engagement, and help website visitors understand your brand’s personality and culture.

Click here to download the whitepaper and learn more about hotel photography best practices.

NextGuest provides hoteliers with everything they need to thrive in the digital world, with bespoke technology solutions developed to meet the needs of luxury hotel clients coupled with elegant design capabilities that bring brands to life. We marry the power of data with brand discovery to uncover unique strategies that apply to everything from website design, content marketing, CRM, and more, helping the world’s top hotel brands maximize ROI as they acquire, convert, and retain guests throughout the travel planning journey. While each of our services is available on its own, the integrated technologies, marketing, and consulting offerings work together to increase digital engagement and generate revenue for hoteliers, allowing them to focus on what matters most — serving their guests.

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