RedDoorz launches new lifestyle brand, defining the mental wellness economy and customer experience is the only thing that matters.

RedDoorz launches new lifestyle brand
Tuesday, 10th November 2020

Singapore-based economy hotel operator, RedDoorz, has launched a new economy lifestyle hotel brand, SANS, as part of its strategy to build the largest new-age hospitality company in South-east Asia.

SANS, inspired from the Indonesian word 'santai' which means to 'chill', aims to provide a vibrant and cosy stay experience at an affordable cost, with properties to feature trendy furnishings and amenities.

The brand will debut in Indonesia next month, with an expansion of five more new properties targeted by year end >>

Mental wellness becomes a new 'industry bubble'
10 Nov 2020 : The Global Wellness Institute (GWI) released its major research report for 2020: 'Defining the Mental Wellness Economy', it’s the first study to define mental wellness as opposed to mental health and to clarify the key concepts and pathways >>

ITB Berlin will be virtual in March 2021
10 Nov 2020 : Under consideration of all circumstances, Messe Berlin has decided that ITB Berlin and ITB Berlin Convention will take place from 9 to 12 March 2021 in digital form as a purely B2B trade fair & conference >>

News from around the APAC: More easing of restrictions
10 Nov 2020 : Hotel industry and travel news from around the Asia Pacific region: Japan eases COVID-19 travel curbs, Azumi Brand by Aman founder to debut and more >>

ITB Asia 2020 (Virtual) news & happenings ~ Read more here

HIGHLIGHT ARTICLE

Customer Experience is The Only Thing That Matters
Tuesday, 10th November 2020

Like you, most of us are fed up with hearing about COVID, so this article is not going to talk about that but will instead focus our attention on what matters to a guest, in a normal world.

Experience matters: The Google definition of hospitality is 'the friendly and generous reception and entertainment of guests'. So, it’s no surprise then that in the hospitality industry, the customer experience is the focal point >>

How to Prepare a Successful 2021 Hotel Digital Strategy & Marketing Budget Amidst COVID-19
Budgeting season is a time to analyze your hotel’s marketing and technology initiatives from the last year and set a new plan in action to achieve greater success >>

Faster Technology Adoption Will Bring a Paradigm Shift in Hotel Operations in India
Pre-COVID, the hospitality sector had successfully adopted technology at the first point of customer contact with increasing number of bookings being done online >>

In case you've missed it: Global eNews of November 09, 2020
The World's Best Bar announced, travel booking startup uses AI, leases vs hotel management agreements and frustrated by lack of booking engine personalization? >>