Don’t Fear, K-Travel is Alive and Well – Industry's Bursting with Creativity and Feistiness
By Yeoh Siew Hoon
Tuesday, 3rd November 2020

WiT Seoul 2020 captured how online travel players are executing by millimetres to last the long game.

If there’s one overwhelming feeling I got out of hosting WiT Seoul Virtual yesterday, it is that South Koreans are overwhelming in their creativity and fighting spirit. Yes, we see it in their K-dramas and K-pop, and definitely in their destination videos (more of that later), but 2020 has brought out K-travel in the WiT community like nothing else.

Here’s how.

Inspired by our hybrid WiT Experience Week in Singapore, our partners at Tidesquare took it upon themselves to host their own physical gathering at the Courtyard Marriott prior to the virtual event. They invited about 25 people for WiT Innovation Stage, which is focused on startups and held mentoring circles.

This was no easy feat in the current times, trust me. That same morning, I had just spoken at another hybrid event in Singapore with a physical audience of 14, and it was hard enough with prevailing health and safety restrictions while bridging two audiences across one platform.

“I didn’t realise how hard a hybrid event would be,”’ laughed Min Yoon, CEO of Tidesquare. I could only nod in agreement. At the morning event, organised by GEVME, called “The Future is Hybrid”, I had been asked by Elizabeth Rich, owner of Agenda, Australia, why we bothered with hybrid for WiT Experience Week when we could have done virtual.

Read the full story here

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