Singapore to spur local lifestyle and tourism, Alibaba introduces 'Starbucks Now', social media marketing in China and lasting impact on fixed vs variable hotel expense ratios.

Singapore to spur local lifestyle and tourism
Friday, 24th July 2020

Enterprise Singapore, Sentosa Development Corporation and Singapore Tourism Board announced the launch of SingapoRediscovers, a campaign that supports local lifestyle and tourism business and encourages Singaporeans and residents to explore different sides of Singapore.

The agencies have set aside S$45 million for the campaign and its supporting marketing initiatives >>

Alibaba introduces 'Starbucks Now' on flagship apps
24 Jul 2020 : Seattle-based coffee giant Starbucks Coffee Company will expand its reach to customers across the Chinese mainland by introducing its mobile order and pay feature 'Starbucks Now' to multiple platforms in the Alibaba Digital Economy >>

The Ritz-Carlton, Nikko opens its doors
24 Jul 2020 : The luxury hotel offers a pristine haven in the historic mountain region of Nikko, Japan, where a rich untouched natural environment entwines with centuries-old traditions, amidst a UNESCO World Heritage site >>

56% travel buyers have revised their travel policies
22 Jul 2020 : As signs of recovery continue in the business travel sector, travel procurement professionals are prioritizing the health and safety of employees according to a new poll released by the Global Business Travel Association >>

HIGHLIGHT ARTICLE

COVID-19’s Potential Lasting Impact On Fixed vs Variable Hotel Expense Ratios
Friday, 24th July 2020

As a result of COVID-19, hotel operators have been forced to make tough decisions, including the most basic one on whether to keep the lights on. Depending on the type of hotel and its service level, the decision to close or remain open varied across markets.

Many hotels remained open despite severely diminished cash flows, which in many cases fell into the red and resulted in owners being unable to satisfy debt obligations >>

Agile Management: For Social Media Marketing in China
By its nature, chasing the attention of customers is the pursuit of many moving targets and it is in this pursuit of attention where brands and their marketing teams must be the most flexible >>

Would You Fight to Make Your Customers Happy?
The word 'fight' is an interesting one. The official definition - actually, there are two of them, according to Merriam-Webster - is to contend in battle or physical combat, and to put forth a determined effort. When it comes to customer service, I’m in alignment with the second definition >>

Thinking for Yourself May Be the Only Regimen for a Full Recovery - Part III
In the last two articles, we compared the demands made by governments (to protect us from a vicious and omnipresent viral scourge) to the harmful results (economic, health, individual freedoms) brought about by acquiescing to those demands while no pandemic materialized >>

In case you've missed it: Global eNews of July 23, 2020
Travellers confused by inconsistent travel rules, Hyatt announces face coverings requirement, your next hotel stay might be different and rethinking trade exhibitions >>