Are you considering investing in a substantial remodel of your hotel property? If so, you might want to discuss your plans with an event professional first.
Conferences provide your establishment with an instant flow of traffic. When a corporation hosts an event at your venue, it tends to book rooms for staff members at the same facility. Designing your layout to encourage this will skyrocket sales and profits. It also helps to establish your reputation as a go-to for upcoming opportunities.
1. Maximize Existing Resources
Event planners help your remodel or build-out process by examining the resources you already possess and helping you make the most of them. This includes evaluating your existing space to see how they can maximize capacity. For example, if you seldom host conferences of 100 or more but often book parties of 20 or so, room dividers save considerable money over leaving a large banquet hall sitting empty.
You can also rely on your team of planners to make the most of your tangible assets that aren't real property. For example, could you reupholster existing chairs for a more modern look instead of buying new? They understand how to save significant cash on the details.
2. Streamline Event Processes
When you bring on an in-house event planner to your team, you eliminate the need to contact multiple outside vendors independently. They can arrange for anything from state-of-the-art digital displays to sophisticated scenic props without you needing to make a single phone call.
You have enough to worry about with supervising your staff and managing payroll. You also need to attend to emergencies that arise, such as clogged toilets in guest room bathrooms. An event planner's help liberates you to focus on what you do best — delighting your customers.
3. Sell Rooms Under Construction
It's an unfortunate fact of life in the hotel industry — when rooms are under repair, you can't book them. That doesn't have to be the case, though. The right event planner knows how to market your conference space in advance so you can run the numbers. This way, you can calculate the estimated return on your investment while your contractors keep swinging their hammers.
Event planners can also assist in identifying the ideal customers for your establishment. They utilize data such as guest check-in apps from nearby venues to determine where you should focus your marketing budget.
4. Attract a Global Customer Base
You might not know how to attract international business travelers from Dubai. However, your event planner may have the connections to bring a global audience to your venue. They can highlight the benefits your area offers in travel publications.
They can also help you design your establishment to cater to this discerning population. From hiring multilingual staff members to hosting cultural sensitivity training, they can help ensure a fabulous guest experience regardless of where their port of call is.
5. Create a Genuine VIP Experience
Partnering with event professionals allows you to create a VIP experience that will have your guests anxious to return for more. After all, putting together memorable conferences is their bread and butter, and they know what customers need and want. They offer invaluable advice on your use of technology to safeguard trade secrets while allowing internal sharing of ideas. They also understand that conference attendees want more than lukewarm coffee and stale danishes, so they can put together a menu that folks would crave even if they weren't on the clock.
Partnering with Event Professionals Can Elevate Your Establishment
Attracting corporate and event clientele keeps your rooms full and your bottom line healthy. It only makes sense to maximize your potential by partnering with experts at making your venue shine for these guests.
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Kacey Bradley is the blogger behind The Drifter Collective, an eclectic lifestyle blog that expresses various forms of style through the influence of culture and the world around us. Kacey graduated with a degree in Communications while working for a lifestyle magazine. She has been able to fully embrace herself with the knowledge of nature, the power of exploring other locations and cultures, all while portraying her love for the world around her through her visually pleasing, culturally embracing and inspiring posts. Along with writing for her blog, she has written for sites like U.S. News, SUCCESS, Ruffled, and more!
www.driftercollective.com
