Global Unicorn List 2019, Asia continued to be the dominant IVA source market, the WeWork debacle & lessons for the wellness world and Google ads increases price transparency.

Global Unicorn List 2019
Friday, 22nd November 2019

The world’s unicorns are based in only 24 countries around the world, spread around 118 cities. China pipped the USA to lead by 206 versus 203, together accounting for over 80% of the world’s unicorns. Europe has 35 unicorns.

India was third with 21 unicorns, the UK was fourth with 13 and by city, Beijing is the world’s unicorn capital with 82, comfortably ahead of San Francisco with 55, followed by Shanghai, New York and Hangzhou. As a region, Silicon Valley leads the world with 102 or 21% of the world’s unicorns >>

Fairmont announces its first hotel in the Czech Republic
22 Nov 2019 : Located in the Old Town of Prague, the hotel, currently operating as the InterContinental Prague, will join the Fairmont portfolio under the name “Golden Prague Hotel managed by Fairmont” as of May 2020 >>

Asia continued to be the dominant source market for IVAs
22 Nov 2019 : Data from the Annual Travel Monitor 2019 Final Edition released by the Pacific Asia Travel Association last month shows that Asia continued to dominate the supply of international visitor arrival numbers (IVAs) into Asia Pacific in 2018, generating close to 63% of the 697 million IVAs into the region >>

Fans would cancel their honeymoon to see their team play
22 Nov 2019 : A recent survey conducted by Booking.com across 29 global markets revealed that among US sports fanatics 89% confirm they've completed between one to five trips in the last year alone to cheer their team on >>

Q3 2019 – a mixed bag for China’s outbound tourism
21 Nov 2019 : Winners and losers see Chinese shift their preferences for destinations: According to COTRI Analytics, the third quarter of 2019 saw close to 45 million border crossings from Mainland China, an increase compared to the same period in 2018 of only 3.5% >>

HIGHLIGHT ARTICLE

The WeWork Debacle and Lessons for the Wellness World
Friday, 22nd November 2019

In the wake of Uber and several other disappointing tech IPOs, the WeWork debacle marks the end of the golden age of unfettered tech growth.

There is a lesson in this for the wellness industry: The obsession with wellness, and its potency as a marketing tool, means it now features everywhere, but the ongoing reputation of the sector largely depends on its ability to separate the wheat from the chaff >>

Google Ads Increases Price Transparency To Its Results
Lack of price accuracy is probably the most annoying problem in metasearch and one of the reasons is the several components to get to the final price, together with the disparity in legislations across the many countries regarding how to show prices >>

Airlines Innovate to Ease the Payments Experience
Payments was once the functional task of 'taking the money', something that happened after an airline had met the traveler’s expectations with personalized offers, and historically making a payment tended to be a bit cumbersome >>

In case you've missed it: Global eNews of November 21, 2019
Tourism outlook for 2020 positive, sustainable industry for Europe, what just happened in social media and revenue forecasting with optimized precision >>