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Global Newsletter: November 08, 2019 4Hoteliers.com ~ Click title to read the article Friday, 8th November 2019
Accor and Alibaba to develop digital apps and loyalty, Rotana crowned Best Business Hotel Chain in the Middle East and what digital marketing will be big in 2020.
Accor and Alibaba to develop digital apps and loyalty Friday, 8th November 2019
Accor and Alibaba Group announced a strategic partnership to develop a series of digital applications and loyalty programs to improve the consumer and traveler experience.
The strategic collaboration will leverage Alibaba's nearly 700 million consumers across its China retail marketplaces to enable more Chinese travelers to enjoy Accor's world-class consumer offerings. It will allow for a seamless integration of Accor's customer journeys within Alibaba's comprehensive ecosystem >> Defining late: Airline on-time performance 8 Nov 2019 : When is an aircraft late? Who determines what late is? Can 'late' be different for passengers and airlines, airports and support services? Does it matter? Capacity growth across Asia Pacific sparks debate around on-time performance measure >> Rotana crowned 'Best Business Hotel Chain in the Middle East' for second consecutive year 8 Nov 2019 : Hotel operator successfully retains prestigious title at Business Traveller Awards 2019 in London >> Hyatt announces plans for the first Andaz in Macau 8 Nov 2019 : Expected to open in the first half of 2021 as part of an award-winning, integrated resort destination, the new hotel will be the first Andaz-branded property in Macau, China >> HIGHLIGHT ARTICLE
Digital Marketing Trends for Hotels - What'll Be Big in 2020 Friday, 8th November 2019
The New Year is just around the corner, which means you’ve probably started working on your digital marketing plan for 2020.
If you haven’t – chop chop! Digital marketing is absolutely vital for maximising bookings and increasing your revenue, but in order for it to be successful, you have to have a plan that’s tied together with goals and tactics that will help you reach those goals >> Ways Hotels Can Aggressively Acquire New Emails New hotels face an uphill battle, struggling to go from zero to 60 mph upon opening with little to no brand awareness to help fuel the engine >> The Magic Question What I’m about to share with you is a simple question to ask your customers—and even your employees—that will help you meet, and even exceed their expectations and this question is about success, for both you and your customers >> Exponential Growth for Co-Living and 'Glosteling' There is a worldwide movement that many of us had no idea even existed and not surprisingly, the Shared Economy has supported organizations like AirBnB and HomeAway.
However, we were surprised to learn that due to rising costs and shortages of independent lodging in urban areas, there is a strong and growing trend towards what is called 'Co-Living >> Global Update: Who's Where and Doing What - Nov. 2019 Global update of who is moving where and from where - keep track of old colleagues and friends or find lost ones, brought to you by The Boutique Search Firm >> In case you've missed it: Global eNews of November 07, 2019 Megatrends shaping the future of travel, a billion trips in a decade, the industry needs to embrace e-payments and Trip.com Group to build KOL-derived content >>
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