How to Boost Hotel Revenue with Meetings and Events
By Kacey Bradley - Exclusive for 4Hoteliers.com
Thursday, 12th September 2019

Exclusive Feature: Most hotels are not at full capacity and if you want to increase bookings and revenue, consider branching out from the norm to host meetings and events: Conferences, award ceremonies, roundtables and more can all take place on your property.

If you're a hotelier who wants to boost revenue, follow the six tips below.

Showcase Your Venue Online

If you want to increase bookings with meetings and events, show off your facilities online. Today's digitally savvy hosts are wary of venues they can't see. Offer up lots of high-quality photos of each available event space, whether it's a conference room, cocktail bar or garden.

Provide potential clients with all the information they'll need, including the location, contact information and reservation details. List out amenities like sound and audio systems, tables, seating, stage areas, catering and more. Include how many guests can comfortably fit in each space, whether it's 50 or 5,000.

Host All Sorts of Events

Don't relegate your hotel to just weddings. Branch out to a variety of business events, including meetings, seminars, retreats, trade shows, award ceremonies and more. If you get stuck in one niche, consider how you can improve your offerings.

For business meetings and corporate retreats, event planners want a high-tech space that can accommodate their needs. You may need to upgrade your tech abilities to attract a new type of crowd. An eco-conscious group, on the other hand, may want to host a conference in a green area, such as an outdoor courtyard or garden.

Accept Digital Reservations

Today's corporate bookers don't want to call a phone number or wait for an email reply. Instead, they want instant results. Give the people what they want with digital reservations. After a potential host peruses pictures of the space and discovers amenities, give them the option to book the venue online for their preferred date and time.

The right hotel venue management software can automatically track and schedule events, giving planners more freedom. Users can use email marketing and web surveys to attract new guests and ask visitors about their experience. You can also try out a mobile concierge app, which connects clients with everything they need at the touch of a button.

Experiment with Different Packages

Most hoteliers create venue packages to fit a variety of guest needs. For example, you may have a wedding package, which includes the garden for the ceremony and the ballroom for the reception. Afterward, the happy couple can stay the night in the honeymoon suite.

Craft a package or two that caters to the corporate crowd, such as sound-proof meeting rooms ideal for collaboration and video calls with clients. Offer a conference package, which includes the use of a ballroom, seating and a stage. Amenities for this package might consist of free Wi-Fi for attendees, as 96% of business travelers claim it's essential when choosing a hotel.

Network with Trusted Partners

Network with trusted partners to expand your offerings and attract a larger crowd. You don't want to seek out direct competitors, like another hotel or event space. Instead, reach out to caterers, meeting planners, travel agents and others you can later connect with corporate clients.

By networking with trusted partners, you make someone else's job easier. In turn, they'll remember you and potentially re-book. Corporate events are often busy, and attendees love to eat. If your hotel doesn't have an in-house restaurant, reach out to respected chefs in your area willing to cater special events.

Invest in the Right Technology

Technology in the business world is more important than ever. If you want to boost revenue with meetings and corporate events, it's crucial to audit your technology selection. A sound system is a must, preferably with wireless microphones. Visuals are also important, as many corporate meetings involve presentations and videos.

At the very least, most events will want to play music. One icebreaker involves playing a snippet of a different song in each corner of the room. Participants are asked to wander around the room and stand in the corner with their preferred type of music. Without the right technology, this game would be impossible.

Do you want to boost your hotel revenue? Then consider hosting meetings and events. Whether corporate or casual, events fill up precious space and breathe life into your hotel. If you want to maximize your profits, follow the tips above.

Start by showcasing your venue online and adding digital booking. Experiment with a variety of packages and, when asked, refer clients to trusted partners. You'll also need to invest in modern technology with convenient solutions.

This is strictly an exclusive feature, reprints of this article in any shape or form without prior written approval from 4Hoteliers.com is not permitted.

Kacey Bradley is the blogger behind The Drifter Collective, an eclectic lifestyle blog that expresses various forms of style through the influence of culture and the world around us. Kacey graduated with a degree in Communications while working for a lifestyle magazine. She has been able to fully embrace herself with the knowledge of nature, the power of exploring other locations and cultures, all while portraying her love for the world around her through her visually pleasing, culturally embracing and inspiring posts. Along with writing for her blog, she has written for sites like U.S. News, SUCCESS, Ruffled, and more!


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