The white paper covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence and also takes a deep dive into strategies that will help to reach different audiences throughout the travel planning journey.

Read the NextGuest Digital Q3 2019 white paper to learn about:

• What’s Trending: The only way to stay ahead of the competition is by keeping up with the latest developments in digital. This month we take a look at alternatives to standard loyalty programs, the importance of data privacy, the continued rise of metasearch, and more.

• From the Design Studio: Get inspiration from some of our most creative clients who use their websites to provide a compelling look at the property while driving direct bookings. Read more about the recent website launches of Viceroy Hotels and Resorts, The Hotel Zags Portland, and InterContinental Chicago.

• Metrics that Matter: The key to success is knowing what is considered to be not just good, but great. We take a look at some trending initiatives like Instagram Story Ads, Metasearch, and YouTube for baby boomers.

• A Look Outside the Industry: Find inspiration in initiatives outside the hospitality industry. We take a closer look at how Starbucks taps into nostalgia and how Bud Light keeps up with relevant cultural sensations.

Plus other valuable insider information, including a recap of the previous quarter, creative concepts from the NextGuest Idea Shop, and more.

Click here to access your copy of the whitepaper today.

ABOUT NEXTGUEST DIGITAL:
NextGuest Digital uses the latest in digital marketing technology to assist hotel brands in crafting their digital presence. Through the agency’s smartCMS®, Content Personalization Engine, Smart Data Marketing, and other innovative initiatives, hoteliers see a drastic boost in direct bookings, as well as lower distribution costs and an increase the lifetime value of guests. NextGuest Digital is part of NextGuest, an all-encompassing partner that helps hoteliers acquire, engage, and retain their next guest. Based in New York City, the company is comprised of NextGuest Digital, CRM, Labs, and Consulting.

www.nextguestdigital.com | (800) 649-5076 | hello@nextguest.com