We’ve gathered around 5 million user sessions’ worth of data from Google Analytics and our Booking Engine to give you an up-to-date picture of your current direct booker and their device habits!.
Who's looking?
Women made up 70% of site visitors compared to 30% men. This indicates women might be doing the better research!
The young love a browse - guests between 25 & 44 yrs make up 52% of the visitors to hotel websites.
The really young (students) represent just 3%, indicating their minimal disposable income.
Who's booking?
While more women are busy doing the research, men convert 1.5 times more often than women... although they contribute less revenue and transactions overall.
25-44 yr olds make up around 54% of transactions and revenue.
Read the full report here
