Let's talk CES (that's the Consumer Electronics Show, you newb, it's where all the cool tech companies unveil their hottest new products, and it happened last week) and it felt like everything was built for Alexa and/or Google Assistant, including many gadgets that could be pretty sweet for ultra-connected hotels.
To name a few: sunlight-blocking blinds, shower controls, smarter light bulbs, and a toilet that really listens (eek!).
All this new and connected tech really set the stage for the week - check it:
Stop it with innovation
At least cut back on using the word so much. John Padgett, chief experience and innovation officer at Carnival Corporation, calls us all out, saying that the i-word is the "most overused word in the dictionary right now."
He thinks it's more about focusing on the goal and what you want to change. Preach, John! 🙌 Check out the full interview with him and others - it's a longer one, but well worth the watch.
A year of connectivity
Speaking of overused buzzwords, let's talk connectivity, shall we? Many tout it, few actually do it. Is 2019 the year of connections? Here at apaleo, we definitely think its time for hotels to connect all their systems. And, once that's done, hotels can make it easier for guests to connect with their destination.
It's time to get personal
Are you offering tailored experiences to your guests? You better be if you want to drive any kind of loyalty. The personalization trend is here to stay, marcel. Here's a look at how hotel brands are keeping up. By the way, you know what can make it even easier to create personalized experiences? You guessed it - super-connected technology. 😜
Is Airbnb stealing your guests?
Probably, TBH. Especially if you're a limited service hotel that is located in a major city. Here's why we think so and what your hotel can do to compete. 'Nuff said.
Margaret Ady is a co-founder of apaleo, responsible for the company’s brand positioning, marketing, and strategic growth. Prior to apaleo, she led marketing for Berlin-based SnapShot, and prior to that, for TrustYou. In 2016, she was awarded HSMAI Europe’s Top 20 Extraordinary Minds in Sales, Marketing and Technology. Before joining the hospitality technology scene, Margaret held key leadership roles at The Walt Disney Company and The Oprah Winfrey Network. Margaret has also provided research, branding and marketing consulting services to many companies, including 20th Television (Fox), Nielsen and Red Bull. Margaret graduated from the University of Southern California with degrees in Economics and Psychology and a focus in business. During her studies, she was awarded the USC Annenberg Communications Critical Pathway Grant for her research in new technology and its impact on healthcare decision- making.
www.apaleo.com
