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Global Newsletter: August 10 4Hoteliers.com ~ Click title to read the article Friday, 10th August 2018
TODAY: Business travel dining trends, Dubai encourages hotels to adopt comprehensive sustainable measures and Localized Content for Bookings from China – A Must for Foreign Hotels.
Business travel dining trends Friday, 10th August 2018
Clear generational differences exist when it comes to business traveler dining, payment and expensing options and according to first-of-its-kind research that delves into the psyche of the business diner.
Millennials are more likely to dine on-the-go, while Boomers are most likely to wine and dine clients and Gen Xers typically dine in a group with colleagues >> IHG launches Business Edge for SMEs 10 Aug 2018 : InterContinental Hotels Group has introduced IHG® Business Edge, a comprehensive program designed to enhance the corporate travel experience for small and midsize enterprises >> Hyatt signs Andaz Gangnam, Seoul 10 Aug 2018 : Expected to open in 2019, Andaz Gangnam, Seoul will become the first Andaz branded hotel in Korea, joining other Andaz properties in Asia including locations in Shanghai, Singapore and Tokyo >> Dubai encourages hotels to adopt comprehensive sustainable measures 10 Aug 2018 : Dubai Tourism recently hosted an immersive workshop to provide hotels with a refreshing outlook of its innovative Sustainability Board Game and encourage hospitality stakeholders to enrol their properties in the Carbon Calculator, to further enhance Dubai’s position as the world’s leading sustainable tourism destination >> HIGHLIGHT ARTICLE
Localized Content for Bookings from China – A Must for Foreign Hotels Friday, 10th August 2018
Foreign hotel companies need to focus on providing better content to 3rd party hotel intermediaries in China in order to step up the conversion rate for their outbound business.
Evaluating everything that a foreign hotel is doing to cater to the outbound travelers from China, content is one area that needs attention >> Ways of Optimising Your Data Use When potential guests arrive at your website, ensure that it is different from the dozens they’ve just visited, focus your hotel’s online activities on data-driven decisions and make your website a haven of carefully-selected images, content and rate plans >> Your Customer Service DNA Some people are just naturally good at providing great customer service, they are people pleasers, they pay attention to details and, it seems to come naturally to them. So, are they born with it, or do they learn it? How do they recognize that this is what they are good at? >>
Understand the Travel Consumer When it comes to human behaviour, deciphering the process is a messy business. This is especially so when it comes to travel, as consumers switch across devices and build complex itineraries throughout extended research periods.
Travel brands are left with an uphill battle to understand their customers, reach them at the right times and give them personalised product >>
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