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Global Newsletter: August 10
4Hoteliers.com ~ Click title to read the article
Friday, 10th August 2018
 

TODAY: Business travel dining trends, Dubai encourages hotels to adopt comprehensive sustainable measures and Localized Content for Bookings from China – A Must for Foreign Hotels.

Business travel dining trends
Friday, 10th August 2018

Clear generational differences exist when it comes to business traveler dining, payment and expensing options and according to first-of-its-kind research that delves into the psyche of the business diner.

Millennials are more likely to dine on-the-go, while Boomers are most likely to wine and dine clients and Gen Xers typically dine in a group with colleagues >>

IHG launches Business Edge for SMEs
10 Aug 2018 : InterContinental Hotels Group has introduced IHG® Business Edge, a comprehensive program designed to enhance the corporate travel experience for small and midsize enterprises >>

Hyatt signs Andaz Gangnam, Seoul
10 Aug 2018 : Expected to open in 2019, Andaz Gangnam, Seoul will become the first Andaz branded hotel in Korea, joining other Andaz properties in Asia including locations in Shanghai, Singapore and Tokyo >>

Dubai encourages hotels to adopt comprehensive sustainable measures
10 Aug 2018 : Dubai Tourism recently hosted an immersive workshop to provide hotels with a refreshing outlook of its innovative Sustainability Board Game and encourage hospitality stakeholders to enrol their properties in the Carbon Calculator, to further enhance Dubai’s position as the world’s leading sustainable tourism destination >>

HIGHLIGHT ARTICLE

Localized Content for Bookings from China – A Must for Foreign Hotels
Friday, 10th August 2018

Foreign hotel companies need to focus on providing better content to 3rd party hotel intermediaries in China in order to step up the conversion rate for their outbound business.

Evaluating everything that a foreign hotel is doing to cater to the outbound travelers from China, content is one area that needs attention >>

Ways of Optimising Your Data Use
When potential guests arrive at your website, ensure that it is different from the dozens they’ve just visited, focus your hotel’s online activities on data-driven decisions and make your website a haven of carefully-selected images, content and rate plans >>

Your Customer Service DNA
Some people are just naturally good at providing great customer service, they are people pleasers, they pay attention to details and, it seems to come naturally to them. So, are they born with it, or do they learn it? How do they recognize that this is what they are good at? >>

Understand the Travel Consumer
When it comes to human behaviour, deciphering the process is a messy business. This is especially so when it comes to travel, as consumers switch across devices and build complex itineraries throughout extended research periods.

Travel brands are left with an uphill battle to understand their customers, reach them at the right times and give them personalised product >>

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