Be prepared, work hard, and hope for a little luck: Recognize that the harder you work and the better prepared you are, the more luck you might have. — Ed Bradley

Fast responses happen because you were ready. Fast recoveries happen because you were ready.

We divide crisis management into two main categories.

First you have preparedness – this includes training, planning, and education. Then there’s reactive; firefighting, essentially, against breaking and fast-spreading issues. Though there is more awareness of the need to prepare today, we’re still frequently dropped into situations assisting organizations that are firefighting without any training, planning, or crisis education to guide them.

And, again and again, we see this lack of early effort result in greater loss of productivity, more money being spent on recovery, and damage which should have been avoidable causing long-term issues instead.

Readiness is your shield, your rock, your guide when the situation seems so overwhelming you don’t know where to start. When you see an organization bounce back quickly from a crisis you can bet it wasn’t sheer luck. They were ready.

Erik Bernstein
erik@bernsteincrisismanagement.com / www.bernsteincrisismanagement.com