TODAY: AccorHotels rolls-out new range of eco-friendly linen, Alibaba's travel brand announced partnership with house sharing platform Xiaozhu and Making The Most Out of Your Investment in Marketing Technology.

AccorHotels rolls-out new range of eco-friendly linen
Wednesday, 25th April 2018

Reduced environmental footprint: 42% reduction in CO2 emissions and 48% reduction in average water consumption for towels and bathrobes, 88% reduction in volume of chemicals used in textile finishing and 20% longer life for towels and bathrobes = impact reduced by 9 to 16% >>

Alibaba's travel brand announced partnership with house sharing platform Xiaozhu
25 Apr 2018 : After establishing global strategic partnership with agoda, China's largest online house sharing marketplace Xiaozhu announced strategic partnership with Fliggy, the travel brand under Alibaba Group on April 24 >>

The outlook for US hotel profits in 2018
25 Apr 2018 : Since 2014, US lodging industry owners and operators have seen a steady decline in the pace of revenue growth. Facing lackluster revenue growth, hotelier’s sights are now focused further on down the operating statement to determine what the impact of slow top-line gains will be on bottom-line profits >>

Amex Global Business Travel and Lyft introduce first fully-integrated ridesharing program
25 Apr 2018 : American Express Global Business Travel and Lyft have announced a first-of-its-kind partnership that fully integrates Lyft’s platform, data and insights for GBT client travel programs. Together, they will make it easier for GBT’s business travelers to use Lyft for ground transportation >>

HIGHLIGHT ARTICLE

Making The Most Out of Your Investment in Marketing Technology
Wednesday, 25th April 2018

The marketing automation software industry was an over $3.3 billion market in the United States in 2017, and it is growing 30% annually claims SharpSpring in their recent Investor Presentation.

Despite the investment, many marketers struggle with making the most out of martech. Why? They lack an effective strategy and adequate contact data quality, they are weighed down by the overall complexity of systems and they forget to focus on the customer >>

Why Tech-Style Offices Are The Cost-Effective Choice
From games rooms and comfy seating to the neighborhood’s best coffee bar, the hallmarks of the tech-inspired workplace can make flexible, engaging design seem like a luxury only accessible to companies with the biggest renovation budgets. Contrary to common perception, it’s actually cheaper in the U.S. to build engaging, flexible workspace than it is to invest in traditional office space designs >>

My Last Review was _____: a Guest’s Perspective
As a central point of our latest research project, we wanted to discover what type of reviews guests are leaving after their latest stay. So what did we do? We asked a group of travelers a set of questions that were aimed at their experience with online reviews >>