The hotel industry is another data rich industry that captures huge volumes of data of different types and as the technological hub of a hotel, the PMS contains an abundance of valuable data about guests and their booking behavior.
Before hoteliers start looking out for external data sources to better understand our guests, first we need to look internally at our data hub - PMS systems to unleash the full potential of the data we have.
In this joint eBook, Starfleet Research, leading PMS provider Sabre Hospitality Solutions and IDeaS Revenue Solutions take a look at those key strategies utilized by top performing hotels to harness this insightful data to maximize revenue performance.
Table of contents:
- Harnessing the power of PMS data
- Expanding the PMS data foundation
- Connecting hotel technologies and integrating PMS data
- Analyzing PMS data to create different guest segments
- Managing channels and automating room and rate updatesOptimizing profitability using ideal pricing strategies
- Using PMS data to increase revenue beyond guest rooms
- Key takeaways and a few recommendations
Download the ebook here.
