I hardly recognise Kota Kinabalu (KK) these days, it’s been just over a year since I’ve visited this East Malaysian state on the island of Borneo, and the developments blew me away.

KK is an example of a destination transformed by low cost airlines and the rise of the middle class traveller across Asia. Low cost flights from China, South Korea, Taiwan and South-east Asia have made it accessible and affordable to masses of aspiring travellers.

The biggest change is in the range of accommodation. Where before a handful of upscale resorts dominated the market, the last few years have seen an explosion in budget and mid-scale properties, all independently-owned, to cater to the value-seeking Asian traveller.

The majestic Mount Kinabalu, an icon of Sabah
Driving along the waterfront and within the old city area, I lost count of the new budget hotels that have opened just in the last year.

More global brands are also entering the market - a big Hilton sign heralds the chain’s imminent opening in the downtown area and Accor’s Mercure is also set to open shortly.

Where before the chief attractions of KK were limited to the beaches, islands and nature (climbing Mt Kinabalu is still a big drawcard), urban tourism is now in full swing in KK as travellers from Asia seek out shopping and eating as their main pursuits.

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