Return to our Home page Search
Click here for the hotel and hospitality news from around the globe Hotel, Travel and Hospitality Articles Videos and in-depth Interviews
Read more now
Read more now
Read more now
Read more now
US lodging association takes no prisoners with latest campaign.
Friday, 7th July 2017
Source : Triptease

The American Hotel & Lodging Association (AHLA) has launched its long-awaited 'Search Smarter' campaign - and it isn't pulling any punches.

The campaign takes aim at Priceline and Expedia's 'hidden duopoly', revealing that 74% of consumers have no idea that the two companies control around 95% of the online travel agency marketplace.

The campaign also emphatically lays out the arguments for booking directly with a hotel. "Booking through digital middle men can lead to false choices and ruined vacations," says the Association. "Booking directly with the hotel or a trusted travel agent is the safest way to go."

The twenty 'postcards' that the AHLA have produced to illustrate the Search Smarter campaign are smart, readable, and illuminating - and hopefully will go some way towards persuading the travelling public that direct really is best. They make a point of emphasising that OTAs are only interested in the point of transaction, whereas hotels are in the 'business of hospitality' - and will take care of the stay from beginning to end.

The AHLA's campaign will be a welcome boost to hoteliers still struggling to stem the tide of bookers heading to OTAs. We hope consumers take the message on board.

Original article

Visit Unplugged Collection
 Latest News  (Click title to read article)

 Latest Articles  (Click title to read)

 Most Read Articles  (Click title to read)

~ Important Notice ~
Articles appearing on 4Hoteliers contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.

© Copyright 4Hoteliers 2001-2017 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here

Use of this web site is subject to our
terms & conditions of service and privacy policy