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Hotels start to incentivy direct bookings with lower rates.
Wednesday, 16th March 2016
Source : Marriott International.Inc.

Marriott rewards members receive the very best prices, points and Wi-Fi across global portfolio of brands.

Beginning in April 2016, Marriott International, Inc. (NASDAQ: MAR) is introducing Marriott Rewards Member Rates, a new rate exclusively designed to reward loyalty members who book directly on Marriott.com, our easy-to-use app, call centers or through select corporate travel professionals to automatically receive benefits. Marriott Rewards Member Rates join other member-only perks, which include loyalty points, mobile check-in and check-out, and free Wi-Fi across a diverse portfolio of brands including The Ritz-Carlton, JW Marriott, EDITION, Marriott Hotels, Autograph Collection, Courtyard by Marriott, Residence Inn by Marriott, and more.

“We’re rewarding our loyal members by providing a rate exclusively designed to show them how valuable they are to us,” said Karin Timpone, Global Marketing Officer, Marriott International. “We also want to help dispel the myth that other travel websites offer better rates for our hotels. The simple fact is that you will find the lowest rates across our portfolio when you join Marriott Rewards and book direct.”

Marriott started last year with a groundbreaking digital educational campaign -- It Pays to Book Direct -- which received more than six million views on YouTube. Marriott Rewards Member Rates provide an additional proof point on why it pays to book direct.

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