Return to our Home page Search
Click here for the hotel and hospitality news from around the globe Hotel, Travel and Hospitality Articles Videos and in-depth Interviews
CONCIERGE DESK
Read more now
Read more now
Read more now
New Generation: new hotel guest technologies for new hotels.
Thursday, 24th April 2014
Source : TOPHOTELPROJECTS
 

Hotel guests technologies set new trends in hotel construction projects and more and more hotel chains set among others check-in and check-out functions at smartphones.

Mobiles phone with an integrated NFC-chip are able to open doors. This data has been revealed by a market study of TOPHOTELPROJECTS, the worldwide leading provider of global b2b hotel data.

Large US hotel chains such as Marriott International or Hyatt Hotels are already offering smartphone apps to book hotels and to check-in automatically. The new generation of smartphones will have an integrated so called NFC-chip. Via “Near Field Communication” (NFC) those phones are able to open door locks or to process credit card billings and check-outs.

"It is also possible to integrate further useful functions like the controlling of the air conditioning or the opening and closing of curtains”, knows Rolf W. Schmidt, CEO of TOPHOTELPROJECTS. In trend setting properties such as the Aria Hotel in Las Vegas those things are already possible, but currently just via a tablet on the bedside table. At the moment the distribution of smartphones with a NFC-chip is not progressed far enough.

4Hoteliers Image LibraryThe hyper modern NFC technology is already used in the hospitality. Hyatt has room keys integrated with the new chips. If you leave the room, a lift will automatically be sent to the guest’s level. Some properties of Best Western and Nordic Choice Hotels have NFC room cards to open room doors contactless.

So called New Generation Hotels such as CitizenM or HTL by Scandic are one step ahead. With a modern hotel controlling software and data processing via cloud systems, time-consuming transactions will be more systematic and automatic i.e. you have less investment per rooms and you need less staff with higher revenue per available room. Below the line New Genration Hotels have a higher return as compared to classic properties.

New Generation Hotels typically position themselves as three till four star hotels. While classic properties have a customary in trade investment of 100.000 till 170.000 Euro per room (example number), the New Generation Hotels just have to invest about 70,000 Euro per room.

But there are not „cheap hotels“. They consistently achieve top values at daily rates and with an occupancy rate of often more than 90 percent. Overall, the Revpar can be about 50 percent above the average of three star hotels in the same location and 20 percent above the adjacent four-star hotels.

A good New Generation Hotel needs less than 0.2 employees per room. Personnel costs are nine percent of the reveue. In the classical comparison group, there are typically 0.5 employees per room (22-25% of the revenue). "Amazingly, guests are hardly noticing that. Possible the low need of staff is primarily because of the automation and centralization of administrative functions as well as the standardization of regular processes.

The hotel of the future is controlled by a new generation of standard software. Today’s business travellers do not want to stand in a queue at the reception in the evening to check-in. Modern systems, which allow a check-in via smartphone, illustrate the path of the "Future Hotels".

On several standard services can be dispensed in the future: room service, mini bars, free parking plots and a part of the front desk staff. The needs and service requirements of smart business travellers are changing. The much-travelled hotel guest of tomorrow will book via mobile websites, will check out via smartphone and buy snacks and drinks for dinner at the hotel shop or at vending machines.

As New York's largest hotel, the 2,000 room Hilton Hotel, stopped its room service, it has been discussed plenty and controversial, but is only consequent. If no kitchen for room service is needed, the hotel will save plenty of staff costs. If there is no need to stock minibars, you will need less employees at housekeeping.

It is also possible to forgo video systems: not only in the U.S. hotel guests are watching their favourite series and movies via video-on-demand systems like Hulu, Netflick – or Watchever and Maxdome in Germany – on their laptop or tablets. Telephones in the rooms are hardly needed, by contrast of smartphone docking stations.

Further information: www.tophotelprojects.com

(Advertisement)
Click here to find more information about DigiJames, the ultimate in-room table or app.

~ Important Notice ~
Articles appearing here contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.

Learn more about DigiJames - in room technology
Advertisment  
 Related News  (Click title to read article)
JW launches experience-driven CUR8 App for travelers.
Labour woes not going away, S'pore hotels told to rethink design and business model.
$3.3 Billion travel tech & internet spending binge.
Changing the game on cyber risk.
 Latest News  (Click title to read article)
Statement from Tony Tyler on tragic week in aviation
Friday, 25th July 2014

Ritz-Carlton bends over backwards to bring service to life through video performance
Friday, 25th July 2014

Global online bookings and rates experience highest year-on-year growth in last 12 months
Friday, 25th July 2014

Chinese consumers: Increasingly optimistic but also realistic
Friday, 25th July 2014

Future of hotels, airlines and travel agents -- innovation in the travel industry
Friday, 25th July 2014
 Latest Articles  (Click title to read article)
Customer Conversations: Identifying Revenue Opportunities Using Customer Analytics
Friday, 25th July 2014

Hotel Brands in the Future – What Will Hoteliers Have to Do to Survive
Friday, 25th July 2014

Beyond the New Logo, Here's Why You Must Learn from Airbnb
Thursday, 24th July 2014

China's Next Growth Milestone: Outbound Tourism
Thursday, 24th July 2014

Creating Moments of Wow
Thursday, 24th July 2014
 Most Read News  (Click title to read article)
Thailand Situation Updated - June 27: Thailand tourism gets stronger than ever
NH Hotel Group disposes Amsterdam asset
The Chinese Luxury Traveler - How destinations are decided and bookings made
News from around the Asia Pacific region, June 10
Hyatt to develop a luxury hotel within a historic 16th century castle

© Copyright 4Hoteliers 2001-2014 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here

Use of this web site is subject to our
terms & conditions of service and privacy policy