|The fashion capital of Germany welcomes Hotel Indigo.|
Wednesday, 4th December 2013
Source : InterContinental Hotels Group
IHG announcesthat it has opened Hotel Indigo Düsseldorf - Victoriaplatz at the centre of this fashion-forward German city, renowned for its style credentials.
Hotel Indigo Düsseldorf-Victoriaplatz will operate under a franchise agreement with LFPI Hotels Management Germany GmbH. The hotel will be the third Hotel Indigo property in Germany, alongside Hotel Indigo Berlin – Alexanderplatz and Hotel Indigo Berlin – Ku’Damm.
As IHG’s boutique brand, every Hotel Indigo property is designed to reflect the local neighbourhood. From the building design to the hotel’s artwork and locally-inspired menus, each Hotel Indigo hotel is unique to its surroundings.
Hotel Indigo Düsseldorf – Victoriaplatz’s 126 individually designed bedrooms take inspiration from the local area with statement furniture, luxurious bedding and vibrant colours. Each floor pays tribute to a different decade of fashion from the 50s through to the 2000s, illustrated through the fabrics and patterns used. Murals, shot by fashion photographer and stylist Armin Morbach, are visible throughout the hotel, showcasing iconic designs from the relevant decades, depicting the fashion industry’s growth from the 50s to present day.
Guests can enjoy the city’s glamorous lifestyle lounging in the hotel’s idyllic garden terrace or enjoy a famous Altbier (a local ale and a must-try in Düsseldorf) in the sumptuous cocktail lounge. A dress kitchen and bar uses seasonal ingredients to create their fashion-focused menu with dishes from the Rhine region and an eclectic wine and cocktail list. Guests can make use of the free Wi-Fi throughout the hotel and enjoy their own selection of music through the iPod docking station in their bedroom. All bedrooms will be provided with a minibar, 32 inch LCD TV and high comfort mattress.
Located amongst the glamour and charm of the fashion capital, Hotel Indigo Düsseldorf – Victoriaplatz provides an ideal base for exploring this stylish city. The hotel is situated amongst some of the city’s most iconic fashion exhibitions including the NRW Forum, where the first Igedo fashion fair was launched in the 50s, just a short walk away from two of the biggest fashion trade shows and The Gallery which showcases the latest fashion-related products and designs.
Katja Schnabel, General Manager, Hotel Indigo Dusseldorf - Victoriaplatz comments, “Set in the heart of the city, Hotel Indigo Düsseldorf - Victoriaplatz offers the perfect setting for exploring this stylish location and the iconic exhibitions. Steeped in our local history and charm, the uniquely-designed hotel sits in the core of the fashion district, on the same street as 800 designer showrooms, providing an ideal location for fashion lovers. We look forward to welcoming guests to the Hotel Indigo Düsseldorf to show them what our glamorous city is all about!”
Tom Rowntree, IHG said, “Hotel Indigo Düsseldorf – Victoriaplatz will be the third Hotel Indigo hotel to open in Germany. Located in the fashion capital of Germany the property truly encapsulates the style and charm of this chic cosmopolitan city for guests to enjoy both inside and out. The two Hotel Indigo properties in Berlin have proved a popular base for city explorers and we look forward to welcoming guests to this new hotel. We currently operate 11 Hotel Indigo properties in Europe, with 14 more in the pipeline for the next 3-5 years.”
The Hotel Indigo brand was launched in the United States in 2004, making it one of IHG’s youngest brands. IHG, one of the world’s leading hotel companies, has a broad family of nine brands in nearly 100 countries and territories to meet the needs of guests, whatever the occasion. Hotel Indigo offers guests the individuality of a boutique hotel but with the benefits and reassurance of a big hotel company.