I’ve been getting lots of reminders that today is International Women’s Day �" lots of press releases from companies talking about women and how important the feminine sex is to them. 

TripAdvisor releasing a study that Asian women take the lead in travel decision making; Accor Hotels issuing a release showcasing two elderly women employees in Singapore, underscoring their commitment to diversity and hiring elderly women; Expedia holding a private screening of CODE: Debugging the Gender Code, a documentary about the lack of female engineers, tomorrow evening, followed by a panel discussion about diversity or inclusion, the terms being used these days in corporate speak.

To be honest, I am torn about how to feel about International Women’s Day. Should I feel good that the world remembers us on this one day, like, 'let’s be kind to the handicapped' day? Or should I feel sad that we need a day to celebrate womanhood when it should be celebrated day in, day out? Why don’t we have an International Man’s Day?

I know, I probably shouldn’t think too much about it but you see, that’s what we women do �" we second guess everything, especially ourselves.

What I should probably do is just take it for what it is �" a convenient, symbolic day in which brands can do their PR thing.

When I brought up this subject �" the lack of women leadership in travel and how some companies are initiating programmes to increase women representation on management teams and boards �" with travel and hospitality icon Jennie Chua, she cocked her head and asked, “Is it still such a big topic these days?”

Read the full story here.