So it’s very brave of Amadeus to look into the future �" 2030 no less �" and predict the future traveller tribes; 

Most of the time, I can’t even figure out what’s going to happen tomorrow which is why I remain a scribe I guess, and not a researcher, but there’s just so much happening so fast in our industry that it’s hard to keep track of even one day.

Accor taking over FASTBOOKING �" who saw that coming? Yes, on hindsight, I can hear everyone nodding their heads and saying, yes it makes sense. Accor’s making a huge bet on taking back control of its distribution and it’s not going to just sit aside and watch the likes of Booking.com gobble up the hotel space.

So it makes sense for it to acquire companies that will help it realise its goal. You can’t innovate from within and so you buy companies that you hope will innovate if you have the sense to leave it alone. And then there’s this report speculating on the fact that Accor is ripe for a takeover.

Booking.com’s Booking Suite offering to build free websites for hotels in any language it wants as long as it gets 10% commissions on bookings made through their booking engine. How smart is that �" it’s like giving farmers their ploughs and saying we get a handful of sand from every field you dig up. (I don’t know why I am thinking about farmers but I think there’s also a global trend towards urban farming and I predict in future, we will have vertical farmland just like those depicted in Interstellar.)

Amazon launching Amazon Destinations, after Amazon Hotels … and that’s just a selection of news from this week.

Anyway, back to Amadeus report �" it predicts that by 2030, more than 1.8 billion of us will travel internationally every year, “and what motivates us and how we behave will be radically different to today”.

These are the six tribes, according to the report done by The Future Foundation.

• Social Capital Seekers �" those who travel with online audiences in mind, those who take “Klout-boosting breaks”, filled with consciously feed-friendly moments.
• Cultural Purists �" enjoyment of the break depends on the authenticity of the experience

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