Return to our Home page Search
Click here for the hotel and hospitality news from around the globe Hotel, Travel and Hospitality Articles Videos and in-depth Interviews
Read more now
Read more now
Read more now
Read more now
How Online Guest Experience Improves ROI.
By Nancy - buuteeq
Friday, 4th July 2014
In the virtual world, just as in the real world, accessibility matters;

How people find and interact with your property’s website can make all the difference and more specifically, your website’s channel management and booking engine can improve guest experience before your customers even set foot in the lobby.
First off, your website needs to be easy to find. You should attract visitors through an array of sources—from OTA referrals and search engine marketing to organic search and direct traffic.

As the Internet holds more and more sway in peoples’ decisions and spending habits, hotels need to woo customers online using a variety of channels.
4Hoteliers Image Library
SEO and SEM on a search engine results page.

Secondly, your website’s booking engine needs to work efficiently. Potential guests feel more confident in a booking engine that has the same look and feel as the rest of the property’s website. Ideally, your website should not redirect to an outside booking engine.

In addition, guests who interact with your booking engine should have a pleasant, seamless booking experience.
In this sense, your booking engine is the first concrete experience a guest has with your hotel’s services. So even when a hard-to-use booking engine does successfully capture a guest’s reservation, this person will arrive at your hotel with a negative guest experience. This deficit might be impossible to overcome.
As you know, guest experience affects your property’s bottom line. The same holds true for your guests’ online experience on your website.

The following infographic examines how these two vital factors—diverse traffic sources and booking engine interaction—influenced the ROI of real buuteeq customers.
4Hoteliers Image Library
Nancy is buuteeq's very own brand journalist. Please contact her at
Advertise with ...[Click for More]
Visit Unplugged Collection
 Related Articles  (Click title to read article)

 Latest News  (Click title to read article)

 Latest Articles  (Click title to read)

 Most Read Articles  (Click title to read)

~ Important Notice ~
Articles appearing on 4Hoteliers contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.

© Copyright 4Hoteliers 2001-2016 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here

Use of this web site is subject to our
terms & conditions of service and privacy policy