Return to our Home page Search
Click here for the hotel and hospitality news from around the globe Hotel, Travel and Hospitality Articles Videos and in-depth Interviews
Read more now
Read more now
Read more now
A Good Hotel to Work is a Good Hotel to Stay.
By Osvaldo Torres Cruz, Hotel Butler
Sunday, 22nd June 2014

The Hospitality is an industry that, fortunately for those who work in it, is constantly booming, however, this growth makes the market sector, which offers all its products and associated services, has become one of the most competitive.

The above leads us to consider that the hoteliers should be focused on finding strategies that will enable them to differentiate themselves in the marketplace to attract the attention from their core customer, the guest. Many and varied have been the marketing strategies in promotional and advertising campaigns, mostly based on the quality of the hotel product and services.

Nevertheless, I want to refer to an essential factor for the achievement of the guest satisfaction who consumes the hotel products and all associated services, meaning, the result of the performance of the Hotel Human Resources, the Hotel staff.

Today it is known that a differentiating tool par excellence is the degree of experience that guests can reach during their stay at the Hotel. The scope of this level of experience will depend on the emotional impact that the products and services offered have provoked on the guests during their stay. The size of this trace is determined by the emotional bond created between the guest and the services provider, i.e. the Hotel employee.

Experiential Hospitality defines Hotel employee, first and foremost as an emotional being responsible for assisting other emotional being, thus paying special attention to the emotional condition of the Hotel staff. It is known that the environment and relationships influence the human emotional state and emotional states are contagious among us, meaning that if we have a happy staff, we will have happy guests.

That's why I want to share with you some questions, such as:

  • Why not use the degree of happiness of the Hotel staff as a marketing tool to promote and differentiate the Hotel on the market?
  • Why not use the positive employee’s comments about the Hotel where they work, as a competitive advantage?
  • Why publish just the qualifications and positions of websites or companies whose data is based only on evaluations about products and services without taking into account those engaged to assess the labor atmospheres and climate as well?
  • Why not use the Hotel employees’ range of loyalty reflected in the amount of worked years for the same company, with unconditional commitment, consistency of service expressed by quality and even better, the soundness of their service culture?
I remember once, I was attending a guest who needed to have his jacket ironed, and warned me that I ought to be very careful with it, since it was a very expensive garment, he immediately asked me for how many years I had been working in the company. Upon hearing my response he said:

"Now I feel more confident”

As an old marketing axiom says a company with happy employees represents a company with happy customers. If the Hotel is a good place to work, will then be a good place to stay and to be able to rely on the success of a well deserved holiday.

Osvaldo Torres Cruz, Hotel Butler
Guest Experience  Design Consultancy.

Advertise with ...[Click for More]

~ Important Notice ~
Articles appearing here contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.

Learn more about DigiJames - in room technology
 Related Articles  (Click title to read)
Blurring The Line Between Yours And Mine: Best Practices For Bring Your Own Device Policies.
Online Recruitment Systems and Talent Acquisition in The Digital Age.
Luxury Hotels Spice Up Summer Offerings.
What The Tourism Industry Can Learn From World Cup Super Brands.
 Latest News  (Click title to read article)
Turkey encourages the construction of new hotels – 53 new properties in the development
Saturday, 30th August 2014

Real Hospitality adds 12 construction hotels
Saturday, 30th August 2014

Assessing how AirAsia X is trying to capitalize on opportunities in China
Friday, 29th August 2014

Cruising for dollars: Development of international cruise tourism - Implications for New Zealand
Friday, 29th August 2014

Accor acquires 13 properties in the UK in line with HotelInvest strategy
Friday, 29th August 2014
 Latest Articles  (Click title to read)
Rate Quotation Training Tips For Reservations and Front Desk Staff
Saturday, 30th August 2014

Make Guests Tweet!
Friday, 29th August 2014

Staying Connected: Avoiding Online Withdrawal on Vacation
Friday, 29th August 2014

The State of Travel Startups
Friday, 29th August 2014

Optimizing Team Talent - What Fits Where
Thursday, 28th August 2014
 Most Read Articles  (Click title to read)
Global Update: Who's Where and Doing What - June 2014
5 Social Media Trends to Embrace this Year
Global Update: Who's Where and Doing What - May 2014
New HR Study: Candid Recruitment Experiences with LinkedIn
Millennials Seek More Value from Luxury Hotels

© Copyright 4Hoteliers 2001-2014 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here

Use of this web site is subject to our
terms & conditions of service and privacy policy