Return to our Home page Search
Click here for the hotel and hospitality news from around the globe Hotel, Travel and Hospitality Articles Videos and in-depth Interviews
CONCIERGE DESK
Read more now
Read more now
Read more now
Foursquare for Hotels - The How and Why Guide.
By Jakki Temple Govan ~ Exclusive Views On The Latest Social
Wednesday, 11th June 2014
 

Exclusive Feature: With so many social media platforms available in the online space you may be thinking, is adding another one really going to give my brand an online boost that will convert to sales?

When it comes to your hotel and Foursquare the answer is yes.

Launched in 2009, Foursquare tracks the movements of its users through GPS and prompts social engagement by following friendís whereabouts providing more incentives with more activity. Having already surpassed 10 million users who are creating more than 3 million check-ins a day, Foursquare is a prime platform for driving hotelís online marketing strategies.

With various ways to attract new customers and engage current customers, these Foursquare guidelines will point you in the direction of location-based social success.

Claim Your Listing & Create a Brand Page

Head to your Foursquare app and search the name of your business. If your venue doesnít pop up proceed to scroll to the bottom of the page and click ďadd this placeĒ to establish your brand on Foursquare. From there youíll be guided through a few steps including listing the name, address and categories of your business.

One important note worth mentioning at this point is to not skip any steps. Putting in the exact address and choosing all of the appropriate categories your business falls in to will help users find you when they are searching for venues in your general area. For example, you will want to list categories relating to travel, recreation and food (if your hotel has a restaurant) to make sure your hotel pops up even if someone is looking for places to eat and socialize while their vacationing in your city.

If you go to search your business and you find itís already there, donít fret; you can still claim ownership even if someone else was more Foursquare-savvy than you. Begin the process of claiming ownership by clicking the ďDo you manage this venue?Ē button.

Then follow the steps for verification of ownership. Whether your hotel is previously established on Foursquare or not, as with any social network make sure your profile is complete with all vital information a customer would need to reach you.

Offer Foursquare Specials

Foursquare makes it easy to see the marketing value of their app. They now have a variety of specials you can choose from as a business to help encourage check-ins and drive more traffic your way. A couple specials Foursquare suggests are the Newbie Special and the Friends Special, which you can completely customize to hit your specific marketing goals.

For example, if youíre looking to boost your room service orders revenue create a special stating if three people in your room check in you receive one complimentary item from the room service menu during their stay. Another example might be someone who checks in for the first time receives 20 percent off one of your spa services or next stay in the hotel.

Train Your Staff

Now that your marketing wheels are churning, take a second to take a step back and think about the logistics of carrying out a Foursquare-based marketing campaign. Your employees have to be informed and trained to handle customers redeeming special offers to make your efforts even remotely successful.

Make sure you communicate to all departments affected by your campaign so customers arenít left feeling disappointed and frustrated when an employee appears to have no clue what theyíre talking about when going to redeem their prize. Additionally, make sure you have the proper provisions to handle your special. Keep specials more general and broad to avoid the risk of running out of a giveaway product or service.

Reward Your Mayors

A mayor is someone who has the most check-ins at your business over the course of two months, which means this is someone who has frequently invested in your business in way or another.

Give them a reward for their loyalty by offering something on a larger scale than your typical specials, for example a room upgrade or voucher for free drinks during their stay. Foursquare-users who know thereís a reward for being the mayor of your business (more than just bragging rights) will compete for the title, which just means a boost in traffic and better rankings on Foursquare.

Measure Your Efforts

Keep track of analytics to see what resonated with Foursquare users and what flopped. Measured values are pretty simple on the dashboard of the app and include measurements of daily check-in activity, your top users check ins and how many specials have been redeemed.

While these measurements donít get very detailed, itís a starting point for figuring out how to establish your brand presence and weave in your marketing strategy on Foursquare over time.†

Beyond extending your brandís online and social presence, fully participating and engaging with Foursquare users sends out the message that youíre focused on your customerís experience while they stay with you. Youíre not just looking for a way to get them to book at your hotel; youíre also providing opportunities and ideas for them to have a great time while theyíre your guests.

For minimal time and money put in when compared to other social networks, Foursquare will definitely be showing you a high ROI.†

This is strictly an exclusive feature, reprints of this article in any shape or form without prior written approval from 4Hoteliers.com is not permitted.

Jakki Temple Govan is the Commercial Director at the InterContinental Adelaide.† With an extensive career spanning over 25 years in the hotel industry Temple Govan has worked within many major Australian Hospitality brands from The Star to Sofitel Sydney to the Accor group. Specializing in sales and marketing she has her finger on the pulse when it comes to digital marketing. You can connect with Jakki here at LinkedIn.



Advertise with 4Hoteliers.com ...[Click for More]

~ Important Notice ~
Articles appearing here contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.

Learn more about DigiJames - in room technology
Advertisment  
 Related Articles  (Click title to read)
Marriott Offering Rewards Points for Social Media Posts.
Dynamic Rate Marketing - Hotelier's Powerful New Weapon to Shift Share from the OTAs.
Hotel Marketing Is Not a Substitute for Innovation.
Redefining the Idea of Hospitality: What Hotels Should Know About Digital Travelers.
 Latest News  (Click title to read article)
UK chain hotels market review
Sunday, 31st August 2014

Trump Hotel, Washington, DC breaks ground
Sunday, 31st August 2014

Turkey encourages the construction of new hotels Ė 53 new properties in the development
Saturday, 30th August 2014

Real Hospitality adds 12 construction hotels
Saturday, 30th August 2014

Assessing how AirAsia X is trying to capitalize on opportunities in China
Friday, 29th August 2014
 Latest Articles  (Click title to read)
Enforcing Your Policies Outside The Workplace
Sunday, 31st August 2014

Rate Quotation Training Tips For Reservations and Front Desk Staff
Saturday, 30th August 2014

Make Guests Tweet!
Friday, 29th August 2014

Staying Connected: Avoiding Online Withdrawal on Vacation
Friday, 29th August 2014

The State of Travel Startups
Friday, 29th August 2014
 Most Read Articles  (Click title to read)
Global Update: Who's Where and Doing What - June 2014
5 Social Media Trends to Embrace this Year
Global Update: Who's Where and Doing What - May 2014
Top Ten Things Luxury Guests Want!
Millennials Seek More Value from Luxury Hotels
 Useful Links  (Click company to visit)
A-Listings - Exclusive Links Section @ 4Hoteliers
www.4hoteliers.com/4hots_mshw.php?mwi=9

AETHOS Consulting Group ~ Overview and Articles
www.4hoteliers.com/4hots_mshw.php?mwi=72

Book Hotels & Travel
www.hotelscombined.com/?a_aid=105951

Connect with us at LinkedIn
hk.linkedin.com/in/4hoteliers

Customized Hotel & Restaurant Equipment
www.forkandchopstick.com

Digital Innovation Asia
www.digitalinnovationasia.com

Follow us on Twitter!
www.twitter.com/4hoteliers

Hospitality Consultants ~ Lifestyle Concepts
www.lifestyle-concepts.com

Hospitality IT & Technology
www.nonweiler.com

Hotel Opening Processes: Exploring better ways to open new hotels.
www.hotelopeningprocesses.com

ITB 2015 Marketing
www.4hoteliers.com/news/story/9725

Private, luxurious holiday villa in Valbonne
www.villa-valbonne-biot.com/en

Sayang - For True Wine Lovers
www.sayangwines.com

TravelDaily China Travel Distribution Summit
event.traveldaily.cn/23/index_en.aspx

TV4Hoteliers.com - Live Interviews
TV4Hoteliers.com

Wynamics ~ Working the Dynamics of Wine
www.wynamics.com

ZIXI - Your Asian Partner: Advisory - Sourcing - Project Management - Market Entry
zixi.hk


© Copyright 4Hoteliers 2001-2014 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here

Use of this web site is subject to our
terms & conditions of service and privacy policy