Return to our Home page Search
Click here for the hotel and hospitality news from around the globe Hotel, Travel and Hospitality Articles Videos and in-depth Interviews
CONCIERGE DESK
Read more now
Read more now
Read more now
New Pinterest Place Pins - A Great Tool for Hotels.
By Marie Chauvin - Brand Karma
Tuesday, 14th January 2014
 

Last November, Pinterest, the photo sharing social network, introduced Place Pins 'for the explorer in all of us'; it allows 'Pinners' to plan trips by creating location based boards.

As soon as a user pins a place, Pinterest adds the relevant information (address, phone number…), using Foursquare’s location API. It isn’t a surprise that Pinterest is entering the travel industry, having realized that more than 1.5 million pins relating to travel are added every day.

For hoteliers, this is a way to boost interest and traffic to your city, as well as to introduce attractions around your local area. Here is how to use the new Place Pins for your hotel:

Work with your concierge to create a board of recommended places to visit in your city or local area. Create a new board that you can create self-explanatory names for like “Things to do in Paris”, or make it more specific and create several guides for your future guests like “Maldives for Two”, “Taipei with Kids” and add a map to it. Adding a map is relatively straightforward:

Create a new board and turn on the “Add a map?” button:

4Hoteliers Image Library

Then add the places that you have previously discussed with the concierge at your hotel:

4Hoteliers Image Library

Finally, start pinning pictures and recommendations associated with these places. You can use your own pictures or select one from the user-generated pictures suggested by Pinterest:

4Hoteliers Image Library

If you already have an existing destination board, don’t worry; there is a way to add a map to an existing board by just changing its settings. Simply click on the “+” button on any regular pin to add the pin on the map.

4Hoteliers Image Library

A few tips:

  • Before you start your new map board, have several Place Pins ready so the guide contains a collection of useful tips for travelers,
  • Add a description for each pin – why is the place worth a visit, what is the best dish on the menu…
  • Share your maps and place pins – Pinterest makes it easy for you to share your maps on other social networks as well as via email so that you can share it with your customers once they have confirmed their room reservations.
  • Answer queries from your customers with a link to your Pinterest map to start generating traffic to your board
www.brand-karma.com

Advertise with 4Hoteliers.com ...[Click for More]

~ Important Notice ~
Articles appearing here contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.

Learn more about DigiJames - in room technology
Advertisment  
 Related Articles  (Click title to read)
Top 8 Social Media Trends for 2014.
How Hoteliers Can Leverage New Pinterest Features to Enhance Their Online Marketing Strategy.
How to Use Social Media News to Grow Your Business.
Your Cheat Sheet: 22 Social Media Do's and Don'ts.
 Latest News  (Click title to read article)
Enriched Amadeus hotel marketplace drives agencies' profitability
Wednesday, 23rd April 2014

NH Hotel Group buys out JV's stake in NH Italia
Wednesday, 23rd April 2014

News from around the EMEA region, April 23
Wednesday, 23rd April 2014

Singapore Resort and Spa Sentosa to be managed by Accor
Wednesday, 23rd April 2014

SearchPRO helps hoteliers rise to the top of search engines
Tuesday, 22nd April 2014
 Latest Articles  (Click title to read)
Ritz-Carlton Reserves Focus on Social Storytelling
Wednesday, 23rd April 2014

Seeing Returns - Building Loyalty at Hotels Through Digital Customer Experience
Wednesday, 23rd April 2014

The Most Powerful Man in Online Travel? Sites Sunk By Google Blitz
Tuesday, 22nd April 2014

Preparing The Boss For Media Interviews
Tuesday, 22nd April 2014

Knowing Your Customers' Preferences
Monday, 21st April 2014
 Most Read Articles  (Click title to read)
Global Update: Who's Where and Doing What - Jan 2014
The Top Trends in Search for 2014
The Digital Direction Part 1: Fundamentals of Digital Marketing and Why it is Vital Hotels Understand
Global Update: Who's Where and Doing What - Feb 2014
Expedia's Top Five Conversion Tips

© Copyright 4Hoteliers 2001-2014 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here

Use of this web site is subject to our
terms & conditions of service and privacy policy