Return to our Home page Search
Click here for the hotel and hospitality news from around the globe Hotel, Travel and Hospitality Articles Videos and in-depth Interviews
CONCIERGE DESK
Read more now
Read more now
Read more now
360 Degree View.
By Deloitte
Friday, 20th December 2013
 

When all transactions are aggregated into a 360° view of the guest, the hotel or resort can execute targeted marketing at all touch points.

When exploited correctly, a 360° view makes the staff aware of the guest and eager to serve. An immersive guest experience creates a unique brand: at all points, guests receive messages that boost the brand experience.

As guests respond, the company gets to know each one better. Over time, the service delivery is more and more customized and personalized, thereby enhancing guest loyalty and potentially boosting revenue.

4Hoteliers Image LibraryService innovation is perhaps the best way for any hotel or resort, new or established, to promote a distinctive brand and create an edge.

To plan and implement the business processes, technical infrastructure, and operating models required for service innovation is a painstaking process; yet, failing to do so could mean a precipitous decline in a fiercely competitive industry.

When one company innovates, the game changes. When one company gains a 360° view of its guests, competitors could seem blind by comparison.

And when one company achieves a “win-win” loyalty program that makes guests feel truly valued, competitors could be quickly left behind.

Service innovators are making their brands the #1 choice of consumers looking for an engaging, genuine experience. And that’s the new standard for hospitality in the 21st century.

Download full report

As used in this document, “Deloitte” means Deloitte LLP and its subsidiaries. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

Advertise with 4Hoteliers.com ...[Click for More]

~ Important Notice ~
Articles appearing here contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.

Learn more about DigiJames - in room technology
Advertisment  
 Related Articles  (Click title to read)
Digital That Enables Omni-Channel Customer Service.
Cloud Computing - What Is It and Why Do I Care.
Top 10 Hospitality Trends for 2014.
The Taxes Hitting Hotels Across the World - Next it's Berlin.
 Latest News  (Click title to read article)
Enriched Amadeus hotel marketplace drives agencies' profitability
Wednesday, 23rd April 2014

NH Hotel Group buys out JV's stake in NH Italia
Wednesday, 23rd April 2014

News from around the EMEA region, April 23
Wednesday, 23rd April 2014

Singapore Resort and Spa Sentosa to be managed by Accor
Wednesday, 23rd April 2014

SearchPRO helps hoteliers rise to the top of search engines
Tuesday, 22nd April 2014

© Copyright 4Hoteliers 2001-2014 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here

Use of this web site is subject to our
terms & conditions of service and privacy policy