Return to our Home page Search
Click here for the hotel and hospitality news from around the globe Hotel, Travel and Hospitality Articles Videos and in-depth Interviews
CONCIERGE DESK
Read more now
Read more now
Read more now
Traveler Management: Communicating with Travelers is Key to Reducing Spend.
BCD Travel
Friday, 8th March 2013
 

It sounds too good to be true, but demand-management experts say simply communicating to employees that they must put more thought into why they're traveling can lead to a reduction in trips.

4Hoteliers Image LibraryTo explain that phenomenon, here’s a quick lesson in consumer psychology as it applies to business travelers: Employees who feel they are respected and trusted will, overwhelmingly, do the best they can for the company. Creating that feeling of trust begins with communication—helping employees understand what the company is doing, and why.

Start by telling travelers and other key stakeholders the reasons your company wants to eliminate unnecessary travel or switch to electronically enabled meetings.

Here are proof points you can use to explain your rationale:

Financial savings: 36% of companies that offer electronic alternatives to travel reduce spend, according to a 2012 survey of travel managers conducted by Kotler Marketing Group. The median savings was 10%. Nearly a third of respondents reported reducing spend by 20% or more. Use these numbers to show travelers the savings potential.

Environmental impact: Many companies have made public commitments to conducting their business in more environmentally responsible ways, and you can see those commitments reflected in carbon-reducing travel policies. Clearly communicate the connection between travel and environmental impact to your employees.

Work-life balance: Companies owe a duty of care to employees, and their work-life balance can be improved through less travel. More days at home reduce stress and enable employees to fulfill their commitments to family, as well as to the company. Use your own travel or HR data to demonstrate to employees how they could gain personal time by traveling less.

Once you've taken travelers through your rationale, encourage them to carefully consider their travel choices. Ask them to evaluate the return on investment of every trip with a few simple steps.

Travelers should:

1. Discuss every proposed trip with a superior. Two heads will take a more balanced view on whether a face-to-face meeting justifies the time and cost.

2. Describe, in writing, the purpose of a travel-related meeting. Who needs to participate (especially if more than one person from the company wants to attend)? Why can the meeting goal only be achieved in person?

3. Prepare a formal agenda. Any meeting benefits from a well-defined agenda, and preparing it before travel is booked helps gauge whether a face-to-face gathering is necessary. In addition, ask employees to agree to follow up on any action points before they go to the meeting; that will better ensure that time and money spent on travel won’t go to waste.

To go even deeper with your traveler management strategy, consider requiring travelers to present a business-based cost-benefit analysis. For example, allow purchasers to take a supplier negotiation trip only if they can demonstrate that the anticipated negotiated savings will exceed the estimated travel costs.

Find more tips for reducing travel spend and boosting traveler productivity in BCD Travel’s latest white paper, Traveler Management: How to influence your employees to plan, book and travel smarter.

Advertise with 4Hoteliers.com ...[Click for More]

~ Important Notice ~
Articles appearing here contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.

Learn more about DigiJames - in room technology
Advertisment  
 Related Articles  (Click title to read)
Don't Be a Grumpy Traveller, Be a Happy One - Follow These Vacation Rules.
Free WiFi: Better Than a Free Lunch But is it Really Worth the Money?
A New Look at Hotel Guest Rooms.
New Ways of Hospitality – Forget About your Hotel!
 Latest News  (Click title to read article)
Enriched Amadeus hotel marketplace drives agencies' profitability
Wednesday, 23rd April 2014

NH Hotel Group buys out JV's stake in NH Italia
Wednesday, 23rd April 2014

News from around the EMEA region, April 23
Wednesday, 23rd April 2014

Singapore Resort and Spa Sentosa to be managed by Accor
Wednesday, 23rd April 2014

SearchPRO helps hoteliers rise to the top of search engines
Tuesday, 22nd April 2014
 Latest Articles  (Click title to read)
Ritz-Carlton Reserves Focus on Social Storytelling
Wednesday, 23rd April 2014

Seeing Returns - Building Loyalty at Hotels Through Digital Customer Experience
Wednesday, 23rd April 2014

The Most Powerful Man in Online Travel? Sites Sunk By Google Blitz
Tuesday, 22nd April 2014

Preparing The Boss For Media Interviews
Tuesday, 22nd April 2014

Knowing Your Customers' Preferences
Monday, 21st April 2014
 Most Read Articles  (Click title to read)
Global Update: Who's Where and Doing What - Jan 2014
The Top Trends in Search for 2014
The Digital Direction Part 1: Fundamentals of Digital Marketing and Why it is Vital Hotels Understand
Global Update: Who's Where and Doing What - Feb 2014
Expedia's Top Five Conversion Tips

© Copyright 4Hoteliers 2001-2014 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here

Use of this web site is subject to our
terms & conditions of service and privacy policy