|Shower me with your Talent and Passion, Jakarta.|
By Yeoh Siew Hoon
Sunday, 25th November 2012
I think the shower in my room at Hotel Mulia Senayan is a good representation of the Indonesian travel market, Honest.
At first sight, it’s extremely intimidating because it looks like a contraption in a space shuttle where you probably need lots of things to hold you down while you soap your body in zero gravity. That is, if they do take showers in space – note to myself: must google that.
There are lots of taps – two at top, one in middle, one at bottom and lots of jet-like protrusions that look like they might spit out at you when they are angry.
So you wonder which ones you should use and your first attempt will probably leave you either scalded or frozen because there’s very little room to manouevre while you experiment.
After a few trials and errors though, you realise that like everything else, if you deconstruct it, it’s very simple – there’s only one tap you need to work and that’s the one you stick to.
Occasionally you might wish to experiment with a second tap – but you’ll find you always go back to that which gives you the best results – in this case, flow of water.
Wait, am I still talking about the shower? No, I am now talking about the Indonesian travel market which, on first sight, can appear very intimidating and complicated but if you study and deconstruct it, and experiment a little, you’re sure to find that one tap that gives you plenty of cash flow.
Like tiket.com which has found a new tap in rail – it signed an agreement with PT Kereta Api in August to sell rail tickets on its site – and managing director and co-founder Gaery Undarsa says they are seeing strong interest and bookings. “More people are booking rail than flights.”
So do I see an Indian Railways scenario unfolding here – which is the biggest ecommerce portal in India and the region – and with the huge domestic population of 246 million, Indonesia could well be the next rail ecommerce market in Asia.