The study used heat-mapping technology to understand which attributes prompted hotel bookings in eight different travel contexts (business travel, family vacation, etc.).

Valuable Findings Include:

• The 9 most important hotel attributes broken out for leisure travelers and business travelers (i.e., service, amenities, food, etc.)
• Details on traveler desires across 6 different leisure experiences and two different business travel scenarios.
• What family travelers and couples want most when choosing a hotel

TrustYou, working in conjunction with Donna Quadri-Felitti, incoming Director of the School of Hospitality Management at Pennsylvania State University, developed a study to which hotel attributes have the biggest impact on travelers’ booking decisions.

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