How should revenue managers use data? What common pitfalls do they fall into? What are the contemporary 'best practice' revenue management techniques and intelligence you should be aware of?
Our Head of Revenue Strategy, Maeve Walls, set out to answer those questions.
In her 3 part series, she discussed: (Click title to read article)
- 6 ways RMs use data to make their hotel smarter. Use data to make your hotel website a haven of carefully-selected images, content and rate plans. No matter how chaotic the rapid changes in the industry may seem, revenue managers should be absolutely focused on clarity and data-driven decisions. Do deal sites pay off? What can your hotel pace report tell you? Data is key to understanding almost every important issue your hotel faces.
- 5 customer concerns RMs should be involved in addressing. At first, it may seem like customer concerns are for other departments to deal with. However, there are important customer issues that revenue managers must be involved in. These include availability on different channels, pricing, and even issues like reputation management.
- 6 ways for decision making to go wrong. What happens when revenue managers stop using data? Decision making processes sometimes fall apart – why?
Hoteliers are busy people- there’s often no time to sit and read! With that in mind, we made a quick-and-easy infographic to help you out. Give it a quick look here:
How do revenue managers use data?
Maeve Walls has over 10 years of reservations and revenue management experience working with some of Ireland's leading hotels and hotel groups. As an integral part of the Net Affinity team, Maeve is responsible for managing, developing and,building relationships with our major key accounts to ensure continuous revenue growth, enhanced profitability and strategic online development. With broad experience including revenue management, online marketing and distribution, Maeve has been entrusted with initiating, developing and leading contemporary "best practice" revenue management techniques and intelligence for our clients within Net Affinity.