Distribution is one of the murkiest areas of revenue management for many hoteliers, it’s also one of the most important areas to manage carefully when you’re trying to drive direct bookings: Which channels should you be on? Which ones are giving you bookings? What about cancellation rates? And are some bookings more valuable than others?
There’s only one way to answer those questions: data.
To get a quick guide to the 10 pieces of data you should be looking at to improve your hotel’s distribution game, here’s a one-page cheatsheet.
Once you’ve printed this off and ticked the boxes, you’ll be fully armed. You will know which channels are growing, which ones are giving you the most guests and the fewest cancellations, which channels are popular in your low periods, and how much value each one really delivers.
To simplify your life, download the cheatsheet, print it off, and start analysing. You’ll be glad you did.
Other cheatsheets to grow your direct bookings: (Click title)
Taylor is a Conversion Data Analyst & Distributor at Net Affinity. She graduated from Trinity College Dublin in May 2015, and studied Political Science, Philosophy, Economics and Sociology, all of which gave her a broad view of the social sciences and the way different disciplines approach a problem. She is passionate about writing, data, digital marketing, graphic design and dance, and does her best to apply the first four to her work at Net Affinity.
Net Affinity
Focused exclusively on the hotel sector, Net Affinity has collated the brightest, most commercially focused, experienced and passionate team of online marketers, account managers, designers and developers whose combined skill set ensures our clients online success and continued growth. We created this blog because we wanted to share our expertise with you, and offer you the knowledge that over 15 years experience in the hotel industry has given us.
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