Since its creation in 1974, ibis has expanded to become Europe's leading economy hotel chain and the fourth largest worldwide, with 900 hotels.
ibis celebrates this key stage in its growth on January 31, 2011 with the inauguration of the ibis Tanger City Center.
ibis was created in 1974 to provide economy hotel services at excellent market value. This concept has been bearing fruit for 36 years and the brand has continually confirmed its success.
A market leader driven by a pioneer spirit
From the outset, ibis stood out from traditional hotels because it offered services that were above the usual economy hotel standards. The brand positioned itself as a modern, well-equipped hotel and rapidly asserted itself as a benchmark in the sector.
As it expanded, ibis successfully forged its own specific DNA: simplicity, quality, proximity and team spirit.
The first ibis was inaugurated in 1974 in Bordeaux, France and the brand went on to expand very rapidly in France and Europe. The 1990s marked a turning point in the brand's history, with the opening of the ibis Fortaleza in Brazil and its first steps in Latin America.
In 1992, the brand celebrated its 300th hotel worldwide and the start of operations in Australia, where it revolutionized the way economy hotels were perceived. ibis opened its first hotel in Morocco in 1997.
The 2000s represented a new strategic phase for the brand as it expanded into China, where it now has 50 hotels, and also into new countries like Kuwait, Russia, India, etc. …
"ibis will continue to expand at a rate of around 70 new hotel openings a year" declared Yann Caillčre, Accor's President & Chief Operating Officer. "The opening of this ibis hotel in Tangier is also an important landmark for the Group since it is Accor's 100th hotel on Africa ."
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